XYIENCE Launches Inside the Guerrilla Corner with Renowned Jiu-Jitsu Coach Dave Camarillo

Aug. 9, 2010 - PRLog -- LAS VEGAS — XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), recently launched Inside the Guerrilla Corner, a multi-part video training series featuring world-renowned Brazilian jiu-jitsu (BJJ) coach Dave Camarillo. The monthly video installments are exclusive to www.xyience.com and feature various BJJ techniques that are relevant to mixed martial arts (MMA) ground fighting. Through a series of articles and video, Camarillo takes the viewer through skills, illustrating in detail how to set up and execute each technique. Visitors to the site can also submit training and technique questions to Camarillo. The series is slated to run through early 2011.

“Dave Camarillo is highly respected throughout the international MMA world and it’s an honor to have him as a part of the XYIENCE team,” says XYIENCE’s interactive director John Villari. “Through this series, those at every phase of their MMA training will benefit from the knowledge of one of the sport’s top coaches. As the original fight nutrition brand, we feel it’s important to connect our energy drink and supplement users to the leading trainers and coaches in the sport.” Camarillo, who holds a black belt in BJJ and has competed at the world level in judo and jiu-jitsu, coaches MMA superstars such as UFC heavyweight fighter Cain Velasquez and UFC middleweights Josh Koscheck and Mike Swick.

“XYIENCE has become synonymous with MMA—it’s a very core brand so the relationship is a great fit,” explains Camarillo, who in addition to being the head grappling coach for the American Kickboxing Academy in San Jose, Calif., is the creator of guerrilla jiu-jitsu, hailed as the most aggressive jiu-jitsu style in the world. “It’s been exciting for me to watch the sport of MMA rise in popularity. This relationship with XYIENCE perfect in that I’m able to communicate with consumers who are very passionate about MMA.”

XYIENCE’s team of brand ambassadors includes UFC fighters Wanderlei Silva, Matt Serra and Dan Hardy and spokesmodels Amber Nichole and Amanda Corey as well as UFC cutman Jacob “Stitch” Duran.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.