See-Saw battle between Apple & Google takes new leap: iAds

Aug. 10, 2010 - PRLog -- Arch technology rivals Apple and Google took their ongoing rivalry on mobile apps to the next level, with Apple all set to introduce iAds in its bid to run advertisements inside apps. Apple is expected to make its UK debut of iAds by September.

With iPhone penetrating into the mass market territory and the iPad selling 2,00,000 units a week, Apple's decision to start selling mobile ads seems likely to affect media minds. This would allow developers to continue producing low-cost and free apps to delight its users.

Google too is forging ahead on this front but, with a different strategy. Google has adopted, what its chief executive, Eric Schmidt calls "mobile first" approach, making investment in a medium. That has become so "fundamental in everything we do".

Consider a scenario, in which a mobile user is reading a book review on his handset in a cafe. The accompanying ad will not only understand its content, but also which book is being discussed in that review. Moreover, nowadays many handsets comes with GPS, so now your mobile will tell you that this book is $ 3.87 in a shop 80 yards away and $ 3.05 in a shop a mile away.

Both Apple and Google want to hold a relatively large portion of the ad revenue they generate. Apple proposes to pass on to developers 60% of the revenue generated by iAds. While Google suggests at least 50% of the revenue for the same. High, if you recall the 15% that used to go to media agencies for bringing in advertising for publishers. Not a bad deal at all.

The low-cost and free mobile apps market will definitely gets heated up with the two technology giants ready to take on each other.

Visit http://www.mobileappshub.com/ for more info.

# # #

Mobile apps hub is an online repository of free mobile stuff. One can download free mobile apps, games, wallpapers, themes and ringtones. Also many games are available online too.