Leaflet Printing Can Save Small Businesses During Economic Difficulties

Aug. 11, 2010 - PRLog -- With the current recession still dragging down the economy, many businesses are cutting their marketing budget in order to keep their overall operation costs low. Many companies have stopped their television and radio marketing campaigns due to the expensive price tag. Although people are now turning to internet marketing tools such as Google advertisements, they are only able to reach those who are online. Yet, there are already millions of advertisements on the internet now. How can you become more creative with your limited marketing budget?

One of the most neglected means of marketing is cheap flyers and leaflet printing.  Cheap flyers have a proven track record to reach every level of society be it the younger or the older generations. They are easy to read and cost only a fraction of the television advertisement price.  On the other hand, leaflet printing will provide your potential customer with additional information of your products and services. And do not forget, we as humans have a need to feel something which is tangible, such as the textual of the paper printed leaflet and the sense of touch will reinforce our memory towards the promotional messages.

Nevertheless, many businesses are rather sceptical about the cheap flyers and leaflet printing because these materials are considered to be low cost marketing for the poor. Businesses can be very wrong. It is true that there is a danger that cheap flyers and leaflets may easily end up in the rubbish bin without even being viewed once. However, this should never put you off because from the business point of view, you would have recuperated the money spend on flyers and leaflets if just 1 out of 20 people who received the flyers converted into a paying customer.

Therefore, with leaflet and flyer printing, your marketing plan becomes a numbers game.  The key is to continue your efforts, be it slipping the flyers or leaflets under the doormat, post box, car windscreen or by hand to people passing in the street. What you are aiming for is to increase your brand name awareness in the local market. When a person has received your printed leaflet for the fourth time, that individual would have noticed your brand and thought that you are serious in your business (or else you will not be spending time and money to give out flyers and leaflets). The continual distribution of printed flyers and leaflets will undoubtedly instil more consumer confidence in your brand. Eventually, he or she is very likely to come to you when they need your service because they already know that you exist. One should never underestimate the combination of consumer psychology and marketing.

Moreover, with the advancement of computer aided graphic design, the printing industry is no longer the same business that requires big machinery to print out colourful flyers and leaflets. Nowadays, professional printing companies are able to produce an attractive design on the computer screen before printing. This has the potential to reduce a lot of waste and printing materials used a decade ago. Technology has revolutionised commercial printing and the industry can now produce cheap flyers and leaflet printing services while maintaining the high quality as before. All in all, cheap flyers and leaflets will definitely help to keep your business marketing cost at bay.

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