ITP Publishing Group To Launch Grazia Bahrain 1st September, 2010

Aug. 16, 2010 - PRLog -- ITP is proud to announce the launch of Grazia Bahrain, on-sale from 1 September
2010. A sister title to the over-whelming successful Grazia Middle East launched in the UAE by ITP in 2005, Grazia Bahrain will be a monthly English-language, high-end fashion magazine, with a circulation of 6,5000 copies available at all good retailers including, exclusive till point displays at major supermarkets.

Both ITP and Mondadori (the owners of Grazia), already enjoy a well-established  relationship, and are looking forward to celebrating the launch of Grazia Bahrain, which will bring the total to 16 editions of Grazia available worldwide.

“Mondadori is delighted to sign this agreement with ITP”, said Zeno Pellizzari, Head of International Activities for Mondadori.  “This is another step towards an even stronger relationship between both companies. ITP already publish a very successful and quality driven edition of Grazia serving the UAE market, and we are sure that Grazia Bahrain will prove the same”, he added.

Unique in the market, Grazia Bahrain will be an innovative, high-end, monthly magazine which will cater to the needs of intelligent, and style conscious women, from both a local and international perspective.

With magazine sections including the Fashion Charts, Grazia Beauty, Grazia Scene and 10 Hot Stories, Grazia Bahrain will fulfill the needs of the growing number of affluent, modern women living in Bahrain, who follow the latest fashion and beauty trends, and whom seek information on where to buy them.

“The launch of a dedicated Grazia Bahrain is a reflection of how the country has fast become a fashion hub in the Middle East”, commented Ali Akawi, Managing Director of ITP Consumer Publishing.

“With the evolution of the ultra exclusive Moda Mall giving Bahrain its first dedicated stores of high-end brands, and the launch of other iconic retailers in the country such as New York’s Saks Fifth Avenue, an internationally renowned, high-end, fashion magazine was needed to cater to the growing needs of this market” he added.


ENDS

For further information

For advertising enquiries please contact Mohamad Mahfouz, Advertising Director, Grazia Bahrain; Tel: +973 17 564111 Email: mohamad.mahfouz@itp.com

For editorial/ publishing enquiries please contact Alia Fawad, Publishing Director, Grazia Bahrain; Tel: +971 4 210 8249 Email: alia.fawad@itp.com


About ITP
ITP publishes more magazines serving the Middle East’s business and consumer markets than any other company. The group’s activities include magazine publishing, Internet ventures and online publishing, contract and corporate publishing and event management.

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ITP was founded in 1987, publishing Arabian Computer News, the Middle East's pioneering computer magazine. Today ITP's business is made up of six operational divisions: Business , Consumer , Customer , Digital , Executive and ITP Lifestyle publishing