Imported food Festival at SPAR

Aug. 24, 2010 - PRLog -- SPAR is pleased to announce the Imported food Festival to be held at all their stores from August 21 to Sept 12, 2010. Having served 37 countries across 4 continents and 10 million customers everyday SPAR now brings the world to its customers with this exclusive event.

Discover over 3500 food items from 28 countries across the globe for connoisseurs with a taste for international food, step into the SPAR store closest to you and savour the world.

Products range from chips and snacks, biscuits and cookies, confectionery, juices and drinks, breakfast cereals, jams and spreads, canned foods, Italian pasta, soups and sauces, salad dressings, wines and cheeses, freshly imported exotic fruit, staples and oils, spices  and curry pastes, dairy and frozen products, delicatessen products and much, much more.

The event fits in with SPAR’s philosophy of providing the customer with the finest range of products at the best value, giving the customer a truly international shopping experience.

There will also be daily activities of sampling for the different product ranges which will be held to allow customers to test and taste products before purchasing them through live demonstrations. Sample sachets and packs will be distributed freely to customers as well as scratch cards to win fabulous prizes. How to use the product and easy to follow recipes will be shared to educate the customers and encourage them to be more adventurous with their palates!

With this occasion, SPAR hopes to give their customers a truly global experience right in their own city. The promotion will be held in all SPAR stores in Bangalore, Mangalore and Hyderabad.

# # #

Spar Hypermarkets and supermarkets in India is the result of a license agreement between the Dubai based Landmark Group’s Max Hypermarkets India Pvt. Ltd. and Spar International. Spar is the world’s largest independent food retail chain and is present in 37 countries with 13, 785 stores and a turnover of 42 billion US Dollars.

Max Hypermarkets is responsible for the entire business operation – from capex outlay to day to day operations. Management control also rests with Max Hypermarkets. Spar provides knowledge transfer and brings with it best practices in international retailing and technical expertise to ensure that the brand is being accurately represented, whilst ensuring that the local partner retains their financial independence to deliver the best solution in each market. Spar International will play an integral support role in the development of the hypermarket format in India.