City Tours Presents Singapore City Pass- The New Way To Explore

Aug. 24, 2010 - PRLog -- City Tours Presents Singapore City Pass - The New Way To Explore

SINGAPORE, 24 August 2010 - City Tours is pleased to announce the launch of Singapore City Pass – A first in Singapore and Asia EX Japan, this SmarTap Tag offers a new and convenient way to explore Singapore, without the hassles of purchasing tickets or queuing.

“We are delighted to be one of the first in the tourist & travel industry to introduce this brand new travel platform to Singapore. Utilising the best of technology to match the lifestyle needs of travellers today, the Singapore City Pass is a new ultra-convenient way to experience Singapore with convenient admission to local attractions, restaurants, retail shops and events,” said Ang Eu Khoon, Managing Director of City Tours.

“With the Singapore City Pass platform, we aim to enhance the travel experience when discovering Singapore, for both tourists and locals.” he adds.

See More, Do More, Get More - Traditionally, tour packages follow very strict routines which does not allow tourists the flexibility of time. With Singapore City Pass, travellers can now better plan their own travel itinerary, fully appreciate the attractions at their own pace and enjoy Singapore sights for as long as they choose.

With the new Singapore City Pass, grappling with numerous admission tickets or cards and having to wait in line will be a thing of the past!

Great Value, Hassle-Free - Presented in a sticker format, the stamp-sized SmarTap Tag is available for sale to both travellers and Singaporeans.Bringing a new generation of tourism to Singapore, the tag offers greater value through attractive bundling of a range of different packages and attractive prices in one convenient “TAP”. Upon entry, the attractions will be able to deduct the value off many entrants at one time. This allows consumers to gain admission into their selected attractions and events or redeem meals easier and faster.

Consumers can select from different packages that will cater to their array of requirements and preferences at over 45% cost savings and enjoy a suite of lifestyle discounts and benefits from participating merchants.

Functional and Aesthetic - The stamp-sized Singapore City Pass is an ultra-thin variant of the Radio Frequency Identification System (RFID) - which allows the locations to be loaded onto the SmarTap Tag according to self-tailored packages selected by the consumer. Through a simple tap on any terminals located at the current locations they are in, consumers can easily track remaining locations left on their SmarTap Tag.

Consumers can even stick it to the back of their mobile phones or onto their wrists, increasing the ease of usability and convenience. For the fashion adventurers, it could simply mean creating a style statement on the streets.

The Singapore City Pass programme is widely supported by local lifestyle merchants and all major local attractions in Singapore.

As Ang emphasises, “We are very excited about our latest service, Singapore City Pass. Staying true to our vision to bring 'Quality Service to Customers at all times', we recognise the need to be innovative and create new improvements to our services for a better customer experience. We are well supported by our valued partners who share the same ideals and goals with us - to constantly maintain Singapore as an attractive travel option to visitors and boost tourism.”

Additionally, Ang is confident that, “From a business perspective, it is now much easier for us and our partners to work together and market Singapore to the rest of the world on a single common platform.”

Ms Mandylyn Bow, Assistant Marketing Manager, Mint Museum of Toys, supports this new savvy technology, “We are glad to embrace the use of technology-savvy applications to facilitate our visitors’ experience, as initiated by City Tours. Today, convenience is an integral part of our lives and especially for tourists who want to spend their time wisely in Singapore, where there are numerous options for them. The Singapore City Pass will greatly aid the planning of one’s Singapore travel itinerary and provide the ease of convenience when entering the selected attraction. It is fuss-free for both the tourist and the attraction!”  

"It is exciting to be involved in the Singapore City Pass initiative. We believe this will raise the bar for a truly seamless Singapore discovery experience. The increased convenience will allow Singapore to strengthen its position in the region as a world-class tourist hub,” commented Mr Peter Chew, Deputy General Manager, Underwater World Singapore.
As Ms Isabel Cheng, Director, Sales, Marketing and Communications, Wildlife Reserves Singapore, added, “Wildlife Reserves Singapore is proud to be long-term partners with City Tours. We feel privileged that they’ve selected Night Safari to be part of the inaugural launch of the Singapore City Pass and (we) are confident that this will be a win-win collaboration for both parties.”
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The Singapore City Pass is available for sale at the following :
• www.singaporecitypass.com
• Tourist Hub @ Singapore Flyer #01-05 Tel: 6738 3338 / 8188 6000
operating hours: 09:00 hrs. - 20:00 hrs.
• Tourist Hub @ Esplanade XChange (MRT) #B1-08 Tel: 6738 3338 / 8188 6000
operating hours: 10:00 hrs. - 20:00 hrs

For a full list of Singapore City Pass Partners, please refer to www.singaporecitypass.com

About City Tours    

City Tours & Car Rentals Pte Ltd ("City Tours") was established in 1971.
The company is a local operator providing services for inbound Singapore sightseeing, transportation and hospitality needs.

City Tours owns a large fleet of uniquely designed vehicles that runs around Singapore.
The current fleet includes: Single Deck Open Top Buses, Double Deck Open Top Buses, Amphibious Vehicles – Captain Explorer DUKw from Tourist Hub @ Singapore Flyer.

City Tours offers a comprehensive range of tour services which include sight-seeing tours and theme tours.

For more information on City Tours, please visit www.citytours.sg

For media queries, please contact:
Shahida Taha
Access Communications Pte Ltd
Email: shahida@accesscoms.com.sg   

Kik Leng Yeam
Access Communications Pte Ltd
Email: leng@accesscoms.com.sg

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