PATLive Announces Google Analytics Integration for Call Tracking

Aug. 30, 2010 - PRLog -- PATLive, a provider of automated and live phone call management services, announces the release of Google Analytics integration for call tracking and reporting. Google Analytics has become synonymous with tracking usage metrics about your website and its visitors.  You can now integrate your Hosted Numbers’ telephone numbers directly with Google Analytics, allowing you to track phone calls right alongside your website metrics. Our system allows you to specify a webpage hosted on your own web server that will be viewed by our robots any time a call is placed into your system.  You can include specialized tags in the Query String of your analytics web address which will allow you to track specific information about each call (I.E. call duration, caller’s phone number, phone number the caller dialed, etc). Include your Google Analytics JavaScript tracking code on your analytics page, and your call will be visible right inside your Google Analytics reports.  If this sounds complicated, do not worry because we have created a wizard that automates the setup process.

As more search engine marketing specialists look to fine tune their online campaigns, we felt it was important to provide an easy-to-use mechanism to combine web and phone call usage metrics in one place.  Google Analytics provided the perfect platform to achieve this goal.

Ken Devivo, Vice President of Development and Information Technology at PATLive explains, “PATLive has used Google Analytics for years to quantify customer responses to various sales and marketing initiatives.  Having Customer Service phone calls tracked using Google Analytics has given us additional insight into the effectiveness of our web offerings that we would not have had otherwise.  We are glad to now offer this same insight to our clients so that they can hone their marketing efforts to produce the best ROI.”

While most users integrate with Google Analytics, many have begun using the system to develop their own phone call logging system. Because our system simply hits a webpage providing phone call data as part of the Query String, a tech-savvy user can utilize our system as an API and develop his or her own method to track calls. Please visit http://www.hostednumbers.com/HowItWorks/#ReportingAnalytics for more details.

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PATLive, headquartered in Tallahassee, FL, is a provider of hosted phone numbers, voicemail, auto-attendants, Internet fax accounts, and other telephone answering services. PATLive’s services are easily configured to meet the needs of any business. Automated systems deliver the latest technology in call routing, tracking, and reporting while live receptionist services answer 90% of calls within 20 seconds. PATLive’s customer care representatives are available 24-hours a day. More information is available at http://www.patlive.com.