XYIENCE Names Jeff Lobus Southeast Regional Sales Manager

Aug. 30, 2010 - PRLog -- LAS VEGAS —XYIENCE announces that Jeff Lobus has been named sales manager for the Southeast. In his new position, Lobus, a former director of national accounts for Glaceau, a division of The Coca-Cola Company, will drive the sales initiative for Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), in Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. Lobus has a track record of success, such as increasing specialty retail distribution for Glaceau by over 200 percent in one year. He’s played an integral role in building the distribution network for brands including Vitaminwater, Smartwater, Labatt and Miller.  The 30-year-plus Atlanta resident has more than 20 years of beverage industry experience; XYIENCE selected Lobus for his expertise in the beverage market in the Southeast, where XYIENCE is steadily gaining ground.  

In the past 12 months, XYIENCE has added Kimbro Water in Tennessee and United Distributors, Inc. in Atlanta to its stable of distributors. Lobus is confident that his know-how, combined with the brand’s strength, will result in further expansion of the brand’s distribution in the Southeast.  

“XYIENCE’s management team is energized and passionate,” says Lobus, who was named Salesman of the Year by Miller Brewing Company distributor Better Brands of Atlanta. “They carry themselves as true owners of the brand, which is critical for building brands and motivating distributors, retailers and ultimately the consumer. The built-in connection with a growing and proven marketing entity, the UFC, allows for an immediate connection with the consumer and attractive promotional opportunities for distributors and retailers. I’m looking forward to being a part of the success of this innovative brand,” he says.

XYIENCE’s vice president of sales for the East Coast, Jeff Jonke, has no doubt that Lobus will elevate the brand’s exposure in this area. “Jeff’s depth of understanding of the Southeast marketplace is a huge asset for XYIENCE,” says Jonke. “His conviction for the brand will enable XYIENCE to build on the momentum of our relationships with distributors and allow the brand to reach potential markets throughout Georgia and Alabama and beyond.”

Lobus holds a Bachelor of Science degree in communications with a minor in marketing from Kennesaw State University in Kennesaw, Ga. He is an active member of the Georgia Food Industry Association (GFIA). He is an avid golfer who enjoys spending time with his wife and their four children. For more information on XYIENCE visit http://www.xyience.com.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.