Direct Response Guru Encourages Business Owners to Tell Customers How Great They Are!

Sept. 1, 2010 - PRLog -- TORONTO, Canada – (BUSINESS WIRE) Direct Response communication specialist and marketer Richard Hughes (HTTP://www.sellcopy.org) is urging business owners to tell customers and clients just how great they are to do business with.

In fact he says: “To encourage repeat business, you should constantly remind your customers about what you do for them. Don’t make the mistake of thinking they are watching everything you do and appreciating all the improvements and additions you’ve made to your products, and levels of customer service.”

Hughes is quick to remind his corporate clients that when it comes to staying front and center in the hearts and minds of customers “out of sight for most equals out of touch and out of mind”

However, an affective strategy for countering this is for business owners and marketing directors to acquire the habit of contacting, or better yet educating and reminding clients on an ongoing basis of the benefits one receives from using their products and services.

In this age of almost instant communications, staying connected with customers is a simple and straightforward process he says. Hughes points out there’s no better or cost affective way of doing this than over the Internet via a targeted newsletter, blog, e-mail campaign and social media sites such as You Tube and Facebook; and he says “The rewards for doing so can be substantial”

According to the DMA, (Direct Marketing Association) commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to their just-released Power of Direct economic-impact study. When you examine the report in depth, Hughes reveals what’s also exciting is the fact that when e-mail marketing is combined with social media, the returns are even greater.

He explains in a crowded marketplace, it’s a strategy more and more companies will need to adopt in order to remain competitive.


About Sell Copy:

Sell Copy is all about helping business owners and marketers identify, refine and create marketing communications that rise above the noise in the marketplace whereby at the end of the day, more sales leads are generated, new business is acquired and profits increase.

According to Richard Hughes, “Our motto is Increasing Your Sales & Profits through the Irresistible Power of Sell Copy"


For More Information contact Richard Hughes @ 416-288-8762 EST

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Sell Copy is headed by reknowned copywriter and marketer Richard Hughes.

Richard is a specialist in Direct Response Marketing and copywriting.

His expertise is helping marketing professionals increase sales and profits on and off the Internet.