Social Media Analytics: Measuring the ROI of Social Media

Sept. 8, 2010 - PRLog -- Livonia, Michigan – Social Media Michigan, a Social Media Marketing Training firm based in Livonia, Michigan will be hosting a special live training on August 16th 2010 at the Eastern Michigan University in Livonia to help individuals learn how to measure ROI on Social Media sites like Facebook, Twitter, and other social media sites. Social Media Michigan is hosting “Measuring Social Media Success”, taught by a guest host, and long time Internet strategy consultant, Sarah Worsham.

“Most of the attention to date on Social Media has been about developing a message or persona to get people to follow you and about building your own tribe” say Urvi Mehta, co-founder of Social Media Michigan, “but now we need to start measuring the success of that effort”. Sarah Worsham has been intrigued by the question of measuring success on the web, since the web originally rose over the horizon and long before social media appeared on the scene. Urvi adds, “Sarah has taken the discipline of measuring website performance and applied it to Social Media. The measurement part of it is an extremely important part of anyone’s social media strategy”.

Topics that will be covered on Thursday, September 16th, 2010 at the Social Media Michigan August Event include:

-   Achieving Business Goals by Effective Social Media Strategy
-   Measuring Attention, Influence, Sentiment, and Conversations
-   Tools for measuring various social media
-   How to tell what’s working and what’s not with your social media strategy
-   Learn what customers really want
-   Connect the dots between your social media use and increasing sales & leads


Social Media Marketing Seminars are hosted on the third Thursday of each month in Livonia, Michigan. The August event begins at 6:00PM with networking and a light dinner followed by Marketing Minutes & What’s Working at 6:45PM.  At 7:30PM, Sarah Worsham will present her training on measuring social media success.

Social Media Michigan is excited to host this event about measuring social media marketing success as it helps to boost the bottom line business success of the attendees who mostly include entrepreneurs, and successful small business owners, but is also fully applicable even for employees of other companies involved in social media.

To register for Social Media Michigan Training, visit http://www.socialmediami.com/register

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Social Media Michigan, a subsidiary of PREasy.com, is an organization for entrepreneurs to discover and implement social media marketing strategies to enhance their bottom line. Social Media Michigan meets on the 3rd Thursday of each month. Social Media Michigan is committed to helping Michigan based business owners “Remove Boundaries” in their business to grow faster globally. For more information on Social Media Michigan or to register for events, please visit http://www.socialmediami.com/register