DIY Video on Glass Windows and Storefronts Digital Signage- Projection System Design Consultants

Sept. 21, 2010 - PRLog -- When looking to install a Digital Signage System, Interactive Digital Storefront Window Advertising or any other type of digital marketing display it is extremely important that you consider your options for how you will manage and display your content on the screen. Prepare for this step well in advance so you will be properly prepared for the day when you finally get everything installed and are ready to turn it on. http://projectionsystemdesign.com

Advertising and marketing messages whether it is text, pictures, video or a mixture of these and more is considered in the world of Creative Agencies and Audio Video professionals as Content and is the only reason that you are installing the digital signage. You need to display a message and in today’s society and marketplace there is often no better way to do this then place it on a digital display; for years we have managed content the now old fashion way by changing out signage inside the store like the signage that hung from ceilings and window painting on your storefront etc.

Gone are the days of most of this “static signage” and we have officially begun are transition into the progressive world of digital signage, but it is not as simple as installing a display on the wall or in the window and turning on the power. Your digital marketing platform or commonly known as digital signage requires demands that you supply it with content and that content must be delivered to your display through some sort of media player. In the Audio Visual and AV Integration communities the device used to deliver the content to the display is called a Digital Signage Controller; once you have created whatever it is you want to display on the screen you load it into the digital signage controller and it will display it on the screen.

This is no new concept and you are actually more familiar with this then you may think; if you have ever used a CD, DVD, VHS, Cassette Tape or wow even an 8 Track player you have been preparing for this for years. http://www.ssidisplays.com/content/projection-system-desi...

This just happens to be the next generation and a combination of all of those devices; although instead of physically placing the media into the device you upload it digitally much like you would a picture or video to your Facebook page, load pictures on your new digital photo frame or download pictures from your digital camera to your computer. The biggest difference between a digital signage player and these examples is that most every digital signage player does not have a screen to view the content and none of those devices have the scheduling and programming functionality.

Uploading content can usually be done one of several ways including media cards, wireless, wired connections and internet based upload options giving you the flexibility to log into your player from anywhere in the world and adjust a program schedule, change, rearrange, delete or upload new content as it is available at your convenience even if you are not in the same hemisphere.

Once you have uploaded your digital content you can then schedule out your marketing campaigns to cater to different demographics, target audience’s, holiday’s, seasonal sales and the list goes on. For instance if you are in a location that has various traffic demographics throughout the day you will have the ability to target different groups automatically; below we will give you a variety of potential scenarios.

Traffic patterns vary for most businesses throughout the day and you are most likely advertising to a diverse people groups; one single advertisement may not be the best use of your intelligent display.

Early morning you may be catering to the blue collar workers that are commuting and in route to work
Mid morning you are catering to stay at home moms and domestic types
Noon is when you get the lunch crowd and a very wide range of demographics
Afternoon or mid day is a whole different category of people
Late evening you may be catering to the blue collar workers that are commuting back home
Evening is a wide variety families and a nice mix of people out and about
Weekend Promotions

Although you cannot cater to everyone all of the time you can certainly improve your campaigns with targeted Ads that cater to their buying habits and demographics.

To learn more visit us at http://www.ssidisplays.com/industries/retail-windows

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Our digital displays start with stock products and components yet usually packages are crafted on per job basis and typically ship within 48hrs of order. Screen Solutions International strives to maintain a healthy appetite for the unique and challenging.