XYIENCE Brings Mixed Martial Arts Celebrity Brandon “The Truth” Vera to MCAS Miramar Air Show

Sept. 27, 2010 - PRLog -- LAS VEGAS —XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), is giving mixed martial arts (MMA) fans have a chance to meet Brandon “The Truth” Vera on Saturday, October 2 and Sunday, October 3, 2010 at the MCAS Miramar Air Show. Vera, a fan favorite who currently competes in the UFC’s light heavyweight division, served in the United States Air Force and was a member of the USAF’s wrestling team. He will be signing autographs for fans from noon to 2 p.m. both days at XYIENCE’s booth, which is located behind Grandstand #1. (http://www.xyience.com)

“Having served in the Air Force, I’m honored to have this opportunity to take part in this great event by representing XYIENCE,” says Vera, who currently resides in San Diego with his wife Kerry, also a professional MMA fighter. “For anyone who has not been to the Miramar Air Show, it’s an incredible experience. I look forward to meeting all of the MMA fans that attend, though it will be very special to meet those are members of the military—and there are many,” he says.

“Brandon Vera is an excellent ambassador for the sport of MMA,” says Jessica Hughes, XYIENCE’s marketing director. “XYIENCE is thrilled to have him at the MCAS Miramar Air Show representing our brand, and we’re looking forward to providing a great experiences for the many MMA and UFC fans that will be in attendance.”

The MCAS Miramar Air Show is located north of downtown San Diego between I-805 and I-15. General admission for the event, which runs October 1–3, is free and open to the public, although tickets for preferred seating are available for purchase. Gates open at 8 a.m. and performances will begin at 9 a.m. For more information or reserved tickets, please visit http://www.miramarairshow.com.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.