Chrysler Takes a Road Trip Through the U.S.

Oct. 5, 2010 - PRLog -- This marketing ploy was created to reach out to employees who work for Chrysler Group affiliate companies and suppliers.

Three trailers filled with the vehicles will make a 12,000 mile trip to 50 different companies with a total of 22,000 employees. Some of the business stops include: Case New Holland, Comau, 3M, Union Pacific Railroad and Mohawk Industries.

Vehicles making the trip includes:
2011 Jeep Grand Cherokee
2011 Jeep Wrangler Unlimited
2011 Dodge Caliber
2011 Ram 1500
2011 Ram 2500
2011 Ram 3500
2010 Chrysler 200
2010 Chrysler Town & Country
2010 Dodge Journey
2010 Dodge Challenger
2010 Dodge Viper ACR

Allpar.com quoted Fred Diaz, President and Chief Executive Officer of the Ram Truck Brand and Lead Executive for U.S. Sales: “We’re taking the showroom directly to our affiliate and supplier employees, where they can check out our 2011 models and talk to our product specialists in a fun and relaxed environment right at work.”

For the employees of Chrysler’s partners, the tour also comes with a discount on their next vehicle purchase or lease. Oh boy, what a deal!

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