XYIENCE and QuikTrip Convenience Stores Announce Winner in Harley-Davidson Sweepstakes

Oct. 6, 2010 - PRLog -- LAS VEGAS —XYIENCE, maker of Xenergy, announces that Sean Riebau of Atlanta, Ga. is the lucky QuikTrip (QT) convenience store shopper who has won its Harley-Davidson sweepstakes. XYIENCE and QuikTrip recently presented Riebau with a Harley-Davidson XL 883 L at the QuikTrip location at 1055 Old Peachtree Rd. in Lawrenceville, Ga.  

While Riebau says he’s a loyal QuikTrip shopper who names Xenergy Premium Cherry Lime as his energy drink of choice, he also admits he that when XYIENCE contacted him with the news, he thought it was a prank. “I shop at various QT stores, especially when I travel,” says Riebau, who had hoped to one-day purchase a Harley-Davidson. “I never dreamed that I’d actually win.” Adding that the first stop on his new motorcycle will be the mountain roads of northern Georgia, the a 23-year-old says, ”I’d like to thank XYIENCE and QuikTrip for this great opportunity.”

QuikTrip management shares Riebau’s excitement. “At QuikTrip, we are constantly looking at ways in which we can enhance our customers shopping experience, through the right product mix and exciting promotions like this Harley-Davidson sweepstakes with XYIENCE,” explains Dewey Wagner, QuikTrip’s sales manager for the Atlanta division. “This promotion enabled our retailers to engage their customers and to deliver healthy sales figures for Xenergy. On behalf of QuikTrip, I’d like to congratulate Mr. Riebau and to thank XYIENCE for working with us to produce a successful promotion.”

The promotion ran from July 1 through August 31, 2010 in QuikTrip stores in Arizona, Georgia, Iowa, Kansas, Missouri and Oklahoma. During that time, QT stores offered Xenergy Premium on a 2-cans-for-$3 price promotion, though no purchase was necessary to enter the contest—which, according to XYIENCE—which is also the official energy drink of the Ultimate Fighter Championship (UFC)—was a huge success.

“There was a great buzz around the Xenergy product at the participating QuikTrip location that resulted in great consumer pull,” says Michael Levy, XYIENCE’s COO and CFO. “QuikTrip’s corporate and retail level management teams provided the enthusiasm and support, which translated to an increase in sales of Xenergy and a greater connection with the consumer for both the QuikTrip and XYIENCE brands. We look forward to a long and successful relationship with QuikTrip stores.”
   
   Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About QuikTrip
QuikTrip is a privately held corporation based in Tulsa, Oklahoma.  QuikTrip is well known as a premiere marketer of motor fuel and convenience store merchandise.  The company currently owns and operates 560 retail outlets in 9 states.  Forbes magazine lists QuikTrip as the 45th largest privately held corporation and Fortune magazine listed QuikTrip as the 41st best companies to work for in 2009.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.