Booming Consumer Electronics Market in India

Oct. 8, 2010 - PRLog -- India has an increasingly affluent middle class population that, on the back of rapid economic growth, has made the country's consumer electronics industry highly dynamic. The industry has been witnessing significant growth in recent years due to several factors, such as retail boom, growing disposable income and availability of easy finance schemes. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth. This is attracting many foreign majors to the country, says our report "Booming Consumer Electronics Market in India".

According to our report, the Indian consumer electronics market stood at an estimated US$ 5 Billion as of the end of 2009, and is further projected to grow at a CAGR of around 15% during our forecast period (2010-2013). Various factors that will be driving this growth have been studied in the report.

"Booming Consumer Electronics Market in India" offers extensive research on various consumer electronics products like televisions, refrigerators, air conditioners and washing machines. We have further studied the market for these consumer electronics products by further segmenting them by volume, by type, by brand and by region.

This analytical research thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis and future prospects of the consumer electronics market in rural India. Besides this, our report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis.



Table of Contents

1. Analyst View
2. Research Methodology
3. Market Overview
4. Macroeconomic View
4.1 Economy
4.2 Growing Consumption Market
4.3 Rising Purchasing Power
4.4 Private Consumption
5. Industry Trends
5.1 Structural Shift in Retailing
5.2 Young Consumers
5.3 Declining Prices
5.4 Expanding Distribution Facilities
5.5 Easy Financing Schemes
6. Industry Performance and Future Outlook
6.1 Television
6.1.1 Volume
6.1.2 Type
6.1.3 Brand
6.1.4 Region
6.2 Refrigerator
6.2.1 Volume
6.2.2 Type
6.2.3 Brand
6.2.4 Region
6.3 Air Conditioner
6.3.1 Volume
6.3.2 Type
6.3.3 Brand
6.3.4 Region
6.4 Mobile Handset
6.4.1 3G Handset
7. India Consumer Behavior-An Analysis
8. Government Regulations
9. Future Growth Strategies
9.1 Products to Suit Indian Taste
9.2 Niche Segments
9.3 Brand vs Price
9.4 Selecting the Right Advertising Media
9.5 Investment in New Technologies
10. Energy Efficiency Certification
11. Top States for Setting-up Manufacturing Base
12. Rural India: The Next Stop for Growth
13. Price Sensitivity Analysis
14. Distribution Channel Analysis
15. Growth Inhibitors
16. Key Players Analysis
16.1 Whirlpool India Ltd
16.2 Samsung India Electronics Pvt. Ltd
16.3 Videocon Industries Ltd.
16.4 LG Electronics India Pvt. Ltd.
16.5 Sony India Pvt. Ltd.

List of Figures:

Figure 3-1: Consumer Electronics Market (Billion US$), 2009-2013
Figure 4-1: Real GDP Growth Rate (%), 2008-09 to 2012-13
Figure 4-2: Population (Million), 2008-2013
Figure 4-3: Per Head Disposable Income (US$), 2009-2013
Figure 4-4: Private Final Consumption Expenditure (Trillion INR), 2008-09 & 2009-10
Figure 6-1: Television Market (Million Units), 2009-2013
Figure 6-2: LCD TV Market (Million Units), 2009-2013
Figure 6-3: LCD TV Market by Player (%), 2009
Figure 6-4: Television Market by Region (%), 2009
Figure 6-5: Refrigerator Market (Million Units), 2009-2013
Figure 6-6: Frost Free Refrigerator Market (Million Units), 2009-2013
Figure 6-7: Forecast for Refrigerator Market by Segment (%), 2013
Figure 6-8: Refrigerator Market by Player (%), 2009
Figure 6-9: Refrigerator Market by Region (%), 2009
Figure 6-10: AC Market (Million Units), 2009-2013
Figure 6-11: Split AC Market (Million Units), 2009-2013
Figure 6-12: Forecast for AC Market by Segment (%), 2013
Figure 6-13: AC Market by Player (%), 2009
Figure 6-14: AC Market by Region (%), 2009
Figure 6-15: Mobile Handset Market (Million Units), 2009-2013
Figure 6-16: 3G Handset Market (Million Units), 2009-2013

List of Tables:

Table 4-1: Number of Households by Income Bracket (Million), 2009-10 to 2013-14
Table 6-1: Urban & Rural India-Current Handset Market Characteristics
Table 11-1: Potential States for Investments in Electronics Manufacturing
Table 16-1: Whirlpool India-Strengths & Weaknesses
Table 16-2: Samsung India-Strengths & Weaknesses
Table 16-3: Videocon-Strengths & Weaknesses
Table 16-4: LG India-Strengths & Weaknesses
Table 16-5: Sony India-Strengths & Weaknesses

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