Elant hosts Baby Boomer expert during annual complimentary breakfast

Oct. 11, 2010 - PRLog -- New Windsor, N.Y. –  Hacky sacks, bell bottoms, mohair, pettipants, even hula hoops.

Baby Boomers were heralds of it all – and a whole lot more! Born from 1946 through 1964, these Americans defined decades of both extreme conservatism (“under God” joined the Pledge of Allegiance, for example) and extreme freedom (streaking was commonplace).

Now those same social pioneers – 78 million strong – are preparing to make waves of a different kind as they enter their senior years. The reverberations are predicted to change the face of business and healthcare as we move into the future.

On November 10, 2010, Elant is pleased to host keynote speaker Matt Thornhill, a thought leader in the field of Baby Boomer studies, during a complimentary breakfast sponsored by Birchez Associates at Anthony’s Pier 9 in New Windsor.

Mr. Thornhill is founder and president of The Boomer Project (boomerproject.com), America's leading authority for information and insight about today's Boomer Consumer and the fast-growing 50+ market. The Boomer Project was launched in 2003 in partnership with the Southeastern Institute of Research, Inc. (SIR), a 44-year-old marketing research house.

During the breakfast, Mr. Thornhill will offer detailed insight into the background and generational dynamics of Baby Boomers, in addition to offering tactics that will help healthcare and business leaders prepare for the future.

Mr. Thornhill’s opinions and insights are sought by media around the world. He’s appeared on NBC, CBS, CNBC, in BusinessWeek, TIME, Newsweek, The New York Times and countless others. He, along with co-author and SIR/Boomer Project CEO John W. Martin, wrote a book entitled Boomer Consumer in 2007 that was voted “The Best of the Best” Business Book by CORBIS. In addition, a recent book entitled, “Longevity Rules,” featured a chapter entitled, “Aging: By the Numbers,” contributed by the marketing research specialists at the Boomer Project.

The Boomer Project’s specialists deliver marketing research, information products, strategic consulting, speeches, and training workshops to global corporations, industry associations, civic and non-profit entities and media companies. A sample of its clients include: Credit Union Executive Society, Lincoln Financial, Prudential, American Health Care Association, American Heart Association, National Center for Assisted Living, New York State Association of Health Care Providers, National Tourism Association, Johnson-Johnson Consumer Healthcare, Retail Merchants Association, Newspaper Association of American, American Marketing Association, Governor’s Conference on Aging, White House Conference on Aging, and the Boomer Business Conference.

Mr. Thornhill and Mr. Martin will be releasing a second book, Boomers@65: What's Next for Companies, Organizations, Governments and Boomers Themselves, Jan. 1, 2011, the day the first Boomer reaches age 65. The book will identify key opportunities across 21 categories for marketers, entrepreneurs, businesses, and even local governments to seize as Boomers start swelling the nation's population of 65+ by 8,000 a day.

Attendees of Elant’s breakfast will receive a digital copy of Boomers@65 at no cost.

“Throughout the book we will share comments from Boomers about to reach age 65, so you can hear about their hopes, dreams, priorities and focus as they approach that milestone birthday,” Thornhill said in his blog, “Jumpin Jack Flash,” which has several thousand subscribers. “Plus, we'll hear from those on the other side of 65, offering a different perspective.”

Attendees of the Elant breakfast will also have the opportunity to learn more about:

   Elant Community Health Services, developed to offer Baby Boomers and others a variety of services that ensure that clients receive the best care possible while remaining independent in their own homes; and
   Birchez Associates, a leading Hudson Valley property development and management company, provides seniors with affordable homes where they can age in place while enjoying a quality lifestyle.

“It is our hope that this event will open dialog and raise awareness regarding the needs of this generation of older adults, and the impact they will have within our local region,” said Kate Thomas, vice president of Elant Community Health Services. “The event will also provide an opportunity for the community to learn more about healthcare options available in the Hudson Valley.”

Seating is limited! Reserve you spot today by calling 845.360.1410, or by sending an email to jriccardi@elant.org. Registration, which begins at 7:30 a.m. on November 10, 2010, is complimentary.

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About Elant: Elant, Inc., a community-based, not-for-profit organization, has been a part of the Hudson Valley healthcare landscape for the past 25 years. Its seven campuses, located across five counties, serve an estimated 3,500 people daily and provide sub-acute care and rehabilitation services, nursing home care, assisted living, adult day care, retirement community living, home health care, and a managed long-term care plan. Elant’s mission is to provide personalized, high-quality care and lifestyle options to persons of diverse generations, cultures, means, and needs.

About Birchez Associates: Birchez Associates LLC, a leading Hudson Valley property development company, is widely recognized for providing seniors with homes they can afford in supportive communities where they can age in place, as well as for the development of workforce housing. Since its inception, Birchez Associates has developed and built exceptional affordable housing, and today continues to meet community housing needs by pioneering new funding strategies, promoting affordable housing-friendly legislation, developing and implementing technologies to contain costs while fostering sustainability and outstanding quality. Birchez works closely with the communities it serves, ensuring that each project is the “right fit.” For more information on Birchez Associates and its award winning communities, please visit www.Birchez.com.

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About Elant: Elant, Inc., a community-based, not-for-profit organization, has been a part of the Hudson Valley healthcare landscape for the past 25 years. Its seven campuses, located across five counties, serve an estimated 3,500 people daily and provide sub-acute care and rehabilitation services, nursing home care, assisted living, adult day care, retirement community living, home health care, and a managed long-term care plan. Elant’s mission is to provide personalized, high-quality care and lifestyle options to persons of diverse generations, cultures, means, and needs.