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Follow on Google News | Australia - Telstra Results 2010 - AnalysisThe Telstra results were not well-received by the market. However, they came as no surprise to BuddeComm, as we have been predicting this for some time. The company has finally embarked on a serious transformation process.
By: China CCM However, it has now clearly set its eyes on the future and, with clear goals in mind, will move in a far more focussed direction; under such circumstances Telstra is a force to be reckoned with. There are two separate issues here. How will the company perform in the transition period over the next few years, during which time revenues and profits will remain under pressure, competition will be fierce, and users will be less loyal than ever before? And how well will the company perform in the new areas it needs to develop within a totally changed environment? Table of Contents 1. Synopsis 2. Analysis and comments on the results 2.1 Telstra paying for previous mismanagement 2.2 Winning customers back-but lower ARPUs and profits 2.3 Commoditising market 2.4 the market moved on while Telstra was gaming the system 2.5 Now Telstra is moving on 3. Background 3.1 Telstra in Transition 3.2 Company Overview 3.3 Telstra and the NBN 3.4 NBN-Industry at crossroads Table 1-Headline statistics-Telstra results 2010 Table 2-Key statistics fixed products-Telstra results 2010 Table 3-Key statistics mobile products-Telstra results 2010 Table 4-Telstra Group total revenue-1994- # # # ChinaCCM.com is China's leading industry consultancy expert offering industry intelligence and research solution, ChinaCCM Market Research Centre is a research division focusing on professional market survey and industry research. End
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