XYIENCE Names Casey Janczak New Graphic Designer

Oct. 12, 2010 - PRLog -- LAS VEGAS — XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that Casey Janczak has joined its creative team as a graphic designer. Janczak, a graduate of University of Wisconsin-Green Bay, holds a Bachelor of Arts degree in Visual Arts with a double major in photography and graphic design. At XYIENCE, Janczak contributes to the development of all marketing collateral and advertising campaigns. She also serves as XYIENCE’s in-house photographer.

Janczak is devoted mixed martial arts (MMA) fan, so her intimate knowledge of the brand’s core consumer base made her a natural choice for brand’s creative team. “Casey has tremendous creative ability, an understanding of our market and a proven track record of success,” says Jessica Hughes, XYIENCE’s marketing director. “She is quickly proving that she has a unique ability to communicate our brand’s message to our consumers in a very effective manner.”

“I am excited to work with XYIENCE because it is a brand that supports an active and healthy lifestyle, which reflects how I lead my life,” says Janczak. “Xenergy has also been my go-to energy drink for years, so I’m excited to be a part of growing a brand that’s also been a part of my life. ”

Prior to XYIENCE, Janczak was a graphic designer for Wisconsin Log Homes in Green Bay, where she handled the development of advertising campaigns and the company’s website. When she’s not at work, Janczak can be found enjoying the outdoors, painting and taking photos.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.


About XYIENCE (Pronounced z'eye-ence or zy-ince)

XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-er-gy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy; sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements

XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.