The Power of Data Virtualization

Oct. 14, 2010 - PRLog -- Changing the Face of Data Integration and Data Management

Data integration at the lowest level of scale and data management at the highest level of scale should be viewed as one problem. Not two problems. They are part of a continuum need for data integration that scales from integrating any two applications to the completed implementation for master data management. Data virtualization can uniquely present an enterprise wide vision for this data integration at all levels of scale, from a single point implementation to a full enterprise wide deployment of master data management. No other technology can do this. This positions data virtualization as a new, powerful, and disruptive technology with vast implications for the future of information technology management.

A new white paper (available at https://events.r20.constantcontact.com/register/eventReg?oeidk=a07e31uhhpta951c3a1&oseq=) will review the genesis and history of data virtualization. The paper explores the functionality of data virtualization at a basic and at an advanced level. It also reviews existing business problems which data virtualization solves and the strong advantages data virtualization provides over the current solutions. Finally, it takes a look at the paradigm shift in information technology vision for the enterprise which the advanced capabilities of data virtualization uniquely enable and the implications for the future.

Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® (CRM – NYSE) require integration and ongoing data harmonization with on-premise applications – PeopleSoft® (ORCL – NASDAQ), Siebel® (ORCL – NASDAQ), SAP® Enterprise Resource Planning (ERP) (SAP – NYSE ADR), Supply Chain Management (SCM) and many others to provide a consistent view of customers. Consistent data enhances customer service, reduces operating costs and increases operational effectiveness in many areas. Consistent data is also an important part of compliance for chief financial officers that must certify the accuracy of reporting.

Queplix is the leader in enterprise data virtualization, enabling organizations to automatically and securely integrate Cloud and SaaS based applications with the rest of the enterprise with speed and simplicity. Once virtualized enterprise data becomes a liquid resource which can automatically be extended securely to any application. Queplix customers benefit from fast implementation and rapid return on investment. Queplix has thousands of users around the world and serves customers such as Home Depot, Homesite and Sony Ericsson. Please visit www.queplix.com for more information.

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For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software