Tanishq launches Glam Gold 2010 Collection

Oct. 21, 2010 - PRLog -- September 2010: With a continuous effort to promote gold jewellery as a fashion accessory, Tanishq in association with Anglo Gold Ashanti through World Gold Council launches an exclusive range of gold collection, “Glam Gold 2010” amidst glitz & glamour here in Mumbai today. This collection in modern silhouettes decorated with traditional detailed gold work & elaborate enameling patterns, intricately crafted is for the progressive Indian woman who likes the fusion look.

Talking about the collection, Ms. Sangeeta Dewan–Head Design Studio, Tanishq said, “Glam Gold 2010 Collection is inspired by two distinct regional crafts- Gujarati rava work & Rajasthani meenakari and fuses them together in a contemporary manner. Glam Gold Collection is designed keeping in mind the demand for variations in gold jewellery”. The evening saw some prominent names from the entertainment & fashion industry present at the cheese n party organized to launch the exquisite Glam Gold 2010 jewellery from Tanishq. The event featured a fashion show choreographed by Achala Sachdev. The gorgeous, stunning and renowned super models Dipanita Sharma, Candice Pinto, Alesia and Hemangi Pate walked the ramp showcasing this exclusive collection. It was an  evening adorned with style and substance.

Targeting the modern-day woman who is firmly rooted to her Indian values,Glam Gold II collection extensively focuses on elaborate Jaipur chatai & multi- colour enameling engraved on gold surface in intricate floral designs. The surface ornamentation of gold sheet is done using yester years’ techniques of fine granulation and detailed stamp & wire work- a unique characteristic of Gujarat jewellery. The fusion of these age old techniques in highly contemporary and chic forms, which are geometrical in nature, challenges the conservative approach taken traditionally towards handcrafted jewelry. The collection comprises of wide range of products including earrings, ear studs, bangles, pendant-earring sets and necklace sets.

Speaking on the occasion of launch of Glam Gold 2010 collection, Mr. Sandeep
Kulhalli, Vice President, Tanishq said, “We at Tanishq continuously strive to offer jewellery matching the trends and requirements of our customers. Honoring today’s women who are modern yet deeply rooted to their traditional values, we bring Glam Gold 2010 collection. The collection captures the essence of the new age Indian woman with an experimental lifestyle & evolved and sophisticated taste in its designs, by fusing contemporary forms with traditional workmanship”.

Mr. Mark Pool, AngloGold Ashanti, said, “We are very proud to be associated with Tanishq and WGC in presenting the second Glam Gold collection to India. Design innovation for the modern, metropolitan consumer is critical for the long term future of gold in India. We are pleased to be playing some part in that challenge through Glam Gold and we hope that consumers will be as excited by the offering as we are.” Mr. Ajay Mitra, Managing Director, India and Middle East, World Gold Council, said, “Gold Jewellery has enhanced the beauty of the Indian woman with its versatility and its distinct attribute. We are happy to partner with Tanishq in association with AngloGold Ashanti to introduce a unique collection Glam Gold 2010 which will appeal to the woman of today who loves the blend of modernity and tradition."

Priced at Rs 30,000 onwards, the collection is available at select Tanishq (http://www.tanishq.co.in) outlets across the country.

About Tanishq

Tanishq jewellery, from the Tata Group, has been synonymous with superior
craftsmanship, exclusive designs and guaranteed product quality. It has built for
itself the envious reputation of being the only jewellery brand in the country that
strives to understand the Indian woman and provide her with jewellery that meets
her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and
18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery
is manufactured in a fully integrated manufacturing plant with state-of-the-art
equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75
cities, making it India's first and largest jewellery retail store chain.

World Gold Council

World Gold Council’s mission is to stimulate and sustain the demand for gold and to
create enduring value for its stakeholders. It is funded by the world’s leading gold
mining companies. For further information visit www.gold.org

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About Tanishq: Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery
is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.