Link Building---Essential for Business AND Personal SEO and Social Media PR/Marketing Success

Oct. 22, 2010 - PRLog -- Laurie Pehar Borsh Personal PR Productions (LPBPR) announced the addition of enhanced online “link building” to their popular online publicity production and management services. LPBPR’s CEO and Founder, Laurie Pehar Borsh, recently set out to improve the company’s capabilities in link building and expand the cost-effective new media promotional services they provide to business professionals, executives, consultants, entrepreneurs, and small business clients.

According to Pehar Borsh, links are like “votes of confidence” to search engines. The more links you can push to your website or blog, the more relevant and popular you are to Google, Bing, and some 240 other search engines. The more popular and findable you are on the web, the greater your chances are for finding the right kinds of opportunities you are seeking--new business, jobs, press exposure, networking and connections. Professional people can now use the same type of link building that companies have been using in recent years with great success. By building personal professional links alongside one’s business brand links, small business owners can create a very powerful and ongoing lead generation tool.

Pehar Borsh provides her clients with cost-effective Personal PR services that include link building along with an expansive selection of business publicity and marketing channels and options tailored to individual client needs. “In order to stay competitive, it’s very important to build a robust digital persona and personal online content alongside even the biggest LinkedIn, Facebook, or Twitter network or following. If you don’t create compelling and consistent content (a.k.a. Thought Leadership), your audience will leave you and others may never find you,” Pehar Borsh says.

For some business professionals, the task of link building and creating on and offline publicity production seems enormous and out of their reach. For others, fear of the unknown or lack of expertise or time holds them back. For these reasons, many professionals and small business owners either start and then stop or chose to simply not to get involved with social media production. LPBPR  helps busy professionals get a grip on the new media and use these new outlets to their advantage by handling the day-to-day details of building and distributing online content (links), writing and managing online updates (updates, micro-blogs, blog posts), and creating Internet-based collateral including articles and press releases for personal or business promotional efforts. Laurie Pehar Borsh also develops and produces websites, improves current website navigation and links, and increases accessibility and visibility through a variety of personal branding and other PR-services. Partnering with Mootext, LPBPR has added mobile marketing campaign services for professionals and small businesses (mobile coupons realize a 50% redemption rate compared to only 2% of paper or printed out coupons).

Recent attention to online link building for SEO placement and online publicity is an example of how Laurie Pehar Borsh Personal PR is constantly improving its ability to provide cost-effective personal publicity production solutions.

Laurie Pehar Borsh Personal PR Productions (http://www.lauriepeharborsh.com) provides production and management of social media and online and traditional publicity and branding services to business professionals and small businesses with customized solutions and services to achieve individual client goals. LPBPR develops online profiles, pages, and listings; creates and revises personal or business websites and blogs; creates written client collateral to be used online and in print; produces and places content (links); initiates and finds client connections and expands networks in social media outlets; and expands personal or business visibility through a number of other venues including online radio interviews, press releases, television news media placement, event productions, email, and mobile marketing. LPBPR can also produce necessary social media and online publicity and train clients on how to manage it on their own with limited on call support from the LPBPR team.

# # #

Laurie Pehar Borsh has provided innovative publicity, marketing and social media solutions for professionals, creatives and businesses for over 16 years via an innate ability, intense brand and extreme passion for promoting people, places and things.