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Follow on Google News | Nutraceuticals Market in India 2010Nutraceuticals is one of the booming markets India. Owing to the growing health consciousness amongst consumers over preventive measures for diseases.
By: China CCM The report begins with an introduction to the overall nutraceuticals market and its classification on the basis of the ingredients and benefits incurred from them. This is followed by the market overview section which includes the market size and growth as well as the market share of various segments namely functional foods, dietary supplements and functional beverages. A detailed description of each segment in the market has been provided along with the dominant products in the said category. Focusing on one the major sub-segments, an overview of the probiotic market in India has been included. This segment has been highlighted owing to the fact that it is one of the most promising categories under the nutraceutical market and has huge growth potential in the near future with growing interests of the players both in the pharma segment and the finished packaged food product providers. The genesis of probiotics has been highlighted showing the types dominant in India and the key therapeutic benefits derived from them. This section also contains information regarding the market size and growth of probiotics in India as well as the key segments and the active players in this space. This is followed by an analysis of the drivers in the market including increasing shift towards preventive therapies, increase in disposable income, increasing shift towards self-medication, increase in healthcare spending, ageing population, growth in pharma and wellness related retail chains, and favorable pricing environment. The key challenges identified include lack of standardization, high pricing, lack of awareness and marketing and distribution challenges. The key trends in the market have also been identified which include fortified foods, ayurvedic nutraceuticals, foreign tie-ups and initiatives by players to educate consumers. Furthermore, the report also covers the government regulations in the market including the Food Safety and Standards Act 2006. The competition section provides information regarding the overall market share of major players as well as the market share players in the health food drinks segment in India. A clear segmentation of the players has been done indicating the segments they operate in. A brief profile of the various companies that operate in the market has been provided. The PE investments in the market have also been highlighted; Table of Contents Page 1: Executive Summary Introduction Page 2: Difference between Traditional and Non-Traditional Nutraceuticals Market Overview Page 3: Nutraceuticals- Page 4: Functional Foods-Overview and Key Products Page 5: Dietary Supplements and Functional Beverages-Overview and Key Products Probiotic Market Page 6: Genesis of Probiotics Page 7: Therapeutic Benefits of Probiotics Page 8: Market Size and Growth (forecasted: Page 9: Major Pharma Players in the Market Drivers & Challenges Page 10: Summary Page 11-16: Drivers Page 17-19: Challenges Trends Page 20: Summary Page 21-23: Key Trends Government Regulations Page 24: Food Safety and Standards Act 2006 (FSSA) Page 25: Genesis of FSSA Competition Page 26: Overview and Market Share of Major Players (Nutraceuticals and Health Food Drinks) Page 27-29: Segmentation of Players Page 30-46: Major Players PE Investments Page 47: Major PE Investments in the Market Key Developments Page 48: Key Developments # # # ChinaCCM.com is China's leading industry consultancy expert offering industry intelligence and research solution, ChinaCCM Market Research Centre is a research division focusing on professional market survey and industry research. End
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