Howard University Launches Advanced Mobile Solution For Higher Education With Gold Mobile

Oct. 29, 2010 - PRLog -- Washington, DC - October 29, 2010 - Gold-Mobile, a leading provider of Mobile Enterprise CRM Solutions and Howard University, a leading  institution of higher education since 1867, unveiled a new mobile student, faculty and alumni engagement platform as a part of Howard’s 2010 Homecoming Celebration. The Howard University mobile website (m.howard.edu) provides a complete on-the-go guide including: university calendars and events, campus maps, a homecoming guide and unique mobile tools for making donations and contributions.

"In upholding our tradition of developing the leaders of tomorrow, we have taken a forward step in empowering our students, faculty, alumni and their families to remain fully engaged with us, whether on campus or off”, stated Rayford Davis, Deputy Chief Operating Officer.   “Howard University will continue to set an example of leadership through innovation and excellence, by remaining on the forefront of today’s technology.”

In the future, the mobile program will be expanded to include purchasing merchandise, academic information, videos, and sponsorship.

“We were very excited to work with Howard University on developing their mobile program.  Our goal was to develop a mobile solution that honored the rich history of Howard University while providing students, faculty, parents and alumni convenient, in-the-moment access to current events, safety information, and campus navigation,” noted Tim Greenfield, President of Gold Mobile. “We’ve also incorporated multiple methods for making donations to support the university’s fundraising efforts.”

The Howard University WAPsite provides three convenient methods for making contributions via cell phones.  Gold Mobile has integrated the mGive mobile donation tool for non-profit organizations, a Mobile Web pledge form, and an m-commerce credit card gift donation tool. The mobile giving tool is easy to use; alumni, parents, and friends of Howard University can simply text Bison to 50555 to authorize a $10 donation that is applied to your cell phone bill or deducted from your prepaid account (normal message and data rates may apply).  

mGive, the leading service provider for mobile donation, serves more than 500 leading nonprofit organizations and has launched over 7,000 mobile campaigns to date. Today, more than 85 percent of domestic mobile donations are powered by mGive.

Gold Mobile offers its customizable GoMo Directory™ WAPsites, along with GoMo Campaign™ SMS marketing, GoMo Survey™, and the Gold Mobile Rapid Alert Notification System™ for all colleges and universities world-wide.

About Gold-Mobile
Gold Mobile, is the leading mobile Enterprise CRM Solution provider, offering an innovative multi-media communications platform supported by a suite of industry-specific mobile applications and development tools. Its sophisticated session-base mobile engagement tools enable real-time two-way consumer interaction, resulting in highly personalized and location-sensitive customer communications. For more information, visit: www.gold-mobile.com

About Howard University
Howard University is a private, research university that is comprised of 12 schools and colleges. Founded in 1867, students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, two Truman Scholars, a Marshall Scholar, 21 Fulbright Scholars and 11 Pickering Fellows. Howard also produces more on campus African-American Ph.D. recipients than any other university in the United States. For more information on Howard University, call 202-238-2330, or visit the University’s Web site at www.howard.edu

Media Inquiries - Contacts:
Alan Stern, CMO
Phone: (732) 632-8801 x270
E-mail: astern@gold-mobile.com
http://www.gold-mobile.com

Kerry-Ann Hamilton, Media Relations Manager
Howard University
Phone: (202) 238-2332
Email: k_hamilton@howard.edu

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Gold Mobile, is the leading mobile Enterprise CRM Solution provider, offering an innovative multi-media communications platform supported by a suite of industry-specific mobile applications and development tools. Its sophisticated session-base mobile engagement tools enable real-time two-way consumer interaction, resulting in highly personalized and location-sensitive customer communications. For more information, visit: www.gold-mobile.com