How to go international in the software industry

Nov. 3, 2010 - PRLog -- Hans Peter Bech, TBK Consult founder and CEO, has written the whitepaper “Designing Successful International Go-To-Market Strategies” based on his experience with more than 100 international go-to-market projects executed over the last 25 years.  The whitepaper is written for the CEO and the board of directors of software companies, that are already working internationally or are about to embark on an international endeavor.

The white paper is addressing software companies with long and comprehensive value chains.  This includes companies with solutions, which require a considerable amount of sales effort, customization, consulting, implementation support and on-going support.  For software companies in this category the software itself is typically less than 50% of total project and customer lifetime value.

Many software companies have international ambitions, and they also have attractive and competitive products.  However, very few make a successful transition from being a local player to becoming an international corporation.  The whitepaper gives some ideas to why this is the case and what can be done to overcome the obstacles and traps.
The whitepaper can be downloaded from the TBK website:

www.tbkconsult.com

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TBK Consult is an international business development group company with a 100% focus on internationalization in the software industry. All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solution.

As of November 1st, 2010 the company has offices in Denmark, Germany, Belgium, Singapore, Switzerland, Finland, UK, USA, France, Italy, Israel, the Netherlands, Madrid, Sweden, South Africa and India. Altogether more than 40 consultants are working out of 21 locations serving clients in the software industry.