Museum Retailing: A Handbook of Strategies for Success

Nov. 12, 2010 - PRLog -- Museum Retailing: A Handbook of Strategies for Success, is a 400-page handbook which distils the experience of one of the world’s leading museum store consultants, Andrew Andoniadis, who has now advised on over 300 separate museum store projects. Designed either to be read from cover-to-cover, or to act as a reference on specific issues, the book presents both the art and the science of museum retailing.

The "art" includes product selection, merchandising, display, customer service, and store layout and design. The "science" includes the key numbers and ratios needed for effective pricing, inventory/stock management, and record-keeping.

Among the key topics covered in the handbook’s 60 chapters are:
•   Recognize and Deal with Ten Big Retail Sins
•   Use Proven Ratios to Plan your Future Sales
•   Test How Low and How High Your Pricing Can Go
•   Earn the Right To Maximise Your Margins
•   Control Your Costs, Especially Your Inventory
•   Tracking Critical Data in Critical Times
•   Retail Selling is a Tactile Experience
•   How to Sell What Your Visitors Want to Buy

Throughout the book, the emphasis is on achieving better real-world results and on simple, effective implementation.

PUBLICATION DETAILS
Title: Museum Retailing: A Handbook of Strategies for Success

Author: Andrew Andoniadis

ISBN: 978-1-907697-00-5 (paperback) | 978-1-907697-08-1 (hardback)
Pages: 400

Publisher: MuseumsEtc

Price: £44.95 (paperback) | £74.95 (hardback)
Available direct from www.museumsetc.com, Amazon and other online stores, and to order from bookstores worldwide.

More press information: http://www.pitchengine.com/pitch/100643/
More publication information: http://www.museumsetc.com/?p=3204

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