Bank of the Ozarks Selects Banker’s Insight for Contact Management and Sales Force Automation

Nov. 15, 2010 - PRLog -- Insight Ecosystems announced today that Bank of the Ozarks, headquartered in Little Rock, AR with $3.2 billion in assets and 86 locations throughout Arkansas, Texas, Georgia, North Carolina, South Carolina, Florida, and Alabama, has selected its Banker’s Insight solution to provide sales force automation, contact management, and lead management capabilities across their enterprise.

Bank executives and branch officers already use the complete range of business intelligence capabilities of Banker’s Insight for efficient and more profitable decision making. Bank of the Ozarks will use the new capabilities to continue to increase the value and depth of existing customer relationships through cross sales and to acquire new profitable relationships.

Custom acquisition is a major challenge facing banks today. New Sales Force Automation capabilities of Banker’s Insight optimize the importing and use of prospect lists which include demographics as well as contact information. Because proper insight cannot be obtained from dirty data, Banker’s Insight performs name and address hygiene on imported prospects to ensure that existing customers are never treated like prospects.

Banker’s Insight’s proven and successful Lead Management capabilities have been extended to prospects. Lead generation is driven through business intelligence and demographic modeling, allowing targeted leads to be generated from the broader prospect data. Modeling existing profitable customers and targeting prospective customers with a similar profile allows banks to acquire customers they want at a much lower cost. The resulting leads can be distributed throughout the enterprise. Bankers can also capture new leads and refer them to the appropriate user to close the sale.

The Contact Management capabilities of Banker’s Insight deliver the “customer relationship” promise of CRM. Consolidated 360° profiles display all the information customer-facing employees need to make quick, informed decisions for prospect conversion, cross-selling, up-selling, and problem resolution. The powerful analytics provided by Banker’s Insight can be used to ensure that sales efforts are successful and profitable.

“The Banker’s Insight business intelligence system has given us a very effective tool for measuring and managing retail banking performance, and for developing new business strategies,” commented Susan Blair, Bank of the Ozarks Executive Vice President. “We have achieved tangible financial results from the strategies implemented with Banker’s Insight and are looking forward to similar measurable results from the implementation of their Contact Management and Sales Force Automation System. Our bankers are pleased to have a user friendly tool to manage the process for acquiring new business relationships and measure their successes. Banker’s Insight provides an effective tool allowing us to sharpen our focus on increasing customer relationships in number and depth.”

About Bank of the Ozarks
Bank of the Ozarks, Inc. is a bank holding company with $3.2 billion in total assets as of September 30, 2010 and trades on the NASDAQ Global Select Market under the symbol “OZRK”. The Company owns a state-chartered subsidiary bank that conducts banking operations through 86 offices in Arkansas, Texas, Georgia, North Carolina, South Carolina, Florida, and Alabama. The Company may be contacted at (501) 978-2265 or P. O. Box 8811, Little Rock, Arkansas 72231-8811. The Company’s website is: http://www.bankozarks.com.

About Insight Ecosystems
Insight Ecosystems provides clients with a business intelligence ecosystem that learns, grows, and changes to meet their ever-expanding needs. Insight Ecosystems' services and solutions empower companies to gain tangible insight into their customers, products, and financials, turning data into insight and insight into action. For more information, please visit our web site at http://www.insightecosystems.com.

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Insight Ecosystems is a privately-held, Arkansas-based customer relationship management and business intelligence company. The company was founded and is staffed by industry innovators who served as senior executives at Fidelity Information Services and at Acxiom Corporation. From our collective experiences and extensive knowledge of banking information technology, we have created a unique system that solves business challenges that bankers have faced for decades.

Insight Ecosystems provides clients with a business intelligence ecosystem that learns, grows, and changes to meet their ever-expanding needs. Insight Ecosystems' services and solutions empower companies to gain tangible insight into their customers, products, and financials, turning data into insight and insight into action.