Kinesis Survey Technologies Announces comScore’s Global Adoption of Its Multimode Survey Solution

Nov. 17, 2010 - PRLog -- AUSTIN, TX (November 17, 2010) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey and panel management software solutions, today announced that comScore, the leader in measuring the digital world, is expanding its usage of Kinesis Survey™ to deliver multimode surveys  worldwide.

comScore will utilize Kinesis Survey™ to conduct site profiling tasks in multimode, thereby providing respondents the flexibility to complete surveys using a computer, mobile phone, or other web-enabled device. comScore will deploy surveys powered by the Kinesis platform across several of the world’s top websites, with millions of surveys to be completed annually.

“comScore has long been an industry-leader in adopting new research methods and technologies,” said Leslie Townsend, Kinesis President. “Today’s corporate websites must support both web and mobile traffic, which means site analyses and delivery options must be extended across platforms as well, and comScore is at the forefront of this movement. Kinesis offers the most advanced multimode platform, and we are of course very pleased that comScore has elected to showcase it.”

The expansion to multimode usage augments a two year relationship between comScore and Kinesis. Previously comScore utilized Kinesis’ CAMI® solution for mobile-only survey delivery.

“Kinesis’ mobile solution has aided comScore in our collection of digital marketing intelligence,” said Walter Ramdeholl, comScore Vice President. “Multimode surveys are a natural progression given that people are now utilizing a variety of devices to access the web, and Kinesis Survey™ provides us this flexibility on a global scale.”

Kinesis Survey™ is the leading multimode, multilingual survey solution.  It supports a wide array of features, and provides an intuitive user interface and robust real-time reporting tools. In addition to Kinesis Survey™, the Kinesis product suite also includes comprehensive panel management and community website solutions.

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com, call (512) 590-8300, or visit www.kinesissurvey.com.

About comScore
comScore, Inc.  is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.