XYIENCE and Circle K Convenience Stores Announce Winner in Harley-Davidson Sweepstakes

Nov. 18, 2010 - PRLog -- LAS VEGAS —XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC) announces that Dolly Charley of Akron, Ohio is the lucky winner of its Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership with Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. XYIENCE and Circle K recently presented Charley with the motorcycle at the Circle K location at 935 E. Tallmadge Avenue in Akron.

   Charley, 28, is a longtime Circle K shopper and points to Xenergy Xtreme Cherry Rush as her energy drink of choice. “I’m a big fan of mixed martial arts, the UFC and Harley-Davidson, so when I saw this promotion at Circle K it caught my attention,” says Charley. “I didn’t really think much of it until I got the call saying that I won. I was shocked and thrilled; it’s an amazing opportunity.”

   The XYIENCE Harley promotion ran from Sept. 1 through Oct. 31, 2010 in Circle K stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts. During that time, thousands of consumers entered to win via text message and Circle K stores offered Xenergy Premium on a 2-cans-for-$3 price promotion. Even with this great deal, no purchase was necessary to enter the contest—an option that, according to Circle K and XYIENCE, made the sweepstakes a huge success.

   “Our customers relate to the Harley-Davidson brand, so the promotion generated a lot of excitement in our stores,” says Ken Dillon, senior category manager at Circle K. “It’s important to Circle K that we engage our customers in the most authentic manner possible, while at the same time driving sales. Working with XYIENCE, we were able to successfully accomplish those two goals. On behalf of Circle K, I want to congratulate Dolly Charley, and we look forward to future promotions with XYIENCE.”

   “While XYIENCE has been building momentum in the Northeast region for some time, the success of this promotion is due greatly to the execution on the retail level retail by Circle K’s management teams,” says Reuben Rios, XYIENCE’s vice president of U.S. sales. “Circle K is an important retail partner that remains committed to our brand, and their store managers go above and beyond to see that our joint promotions yield a great return. For XYIENCE, it’s a pleasure to create a special retail experience for Circle K shoppers. We’re looking forward to devising strategies so that together we can deliver unique promotions to the loyal Circle K customer.”

   Charley is thrilled about the “special retail experience,” too. “I want to extend my sincerest thanks to both Circle K and XYIENCE,” she says. “It’s a dream come true.”

   Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About Circle K
Circle K Stores operate within Laval, Quebec-based Alimentation Couche-Tard.  Couche-Tard operates a network of 5,878 c-stores, 4,141 of which include motor fuels dispensing—located in 11 large geographic markets, including eight in the United States (operating primarily under the Circle K name) covering 43 states and the District of Columbia, and three in Canada (operating primarily under the Mac's and Couche-Tard names) covering all 10 provinces.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.