Why your PR Plan is not on Track

Nov. 23, 2010 - PRLog -- Many small business owners who engage in Public Relations for media relations are missing the mark when it comes to the function of PR.

Sandra Gabriel, Chief Relationship Officer of Gabriel PR delivered a presentation in August 2010 on proper PR planning and what businesses can begin to do to get their PR plan back on track.

"Public Relations is truly just that; the relationship you have with YOUR public, which consists of a range of audiences (not just the media) and requires a range of communications tools depending on the nature of the business," says Gabriel. "We want to urge people to rethink public relations and begin to build full PR programs and not just  media relations programs" adds Gabriel.

Gabriel notes that media relations does produce the greatest results, but there is so much relationship building to do leading up to that which also includes the development of the actual relationship with the media.

"Taking the time to develop relationships with all the segments of your public (customers, media, employees, etc.) can reap greater and longer-term results for your business."

A downloadable pdf of the presentation document can be found here: https://files.me.com/gabrielpr/vwcdaz

# # #

Gabriel Press & Relationships (Gabriel PR) is a public relations and communications agency that works with small businesses to build their relationships with clients/customers, the media, employees and more, using integrated relationship communications