Petroleum Africa Applies for BPA Audit

Nov. 25, 2010 - PRLog -- Petroleum Africa, published since 2003, has applied for membership with BPA Worldwide and is the first energy publication covering Africa to apply for BPA circulation and website traffic audit.

Dianne Sutherland, publisher of Petroleum Editor commented: ““Petroleum Africa is proud to be the first Africa-focused oil and gas publication and digital media to apply to BPA. We take our advertisers’ Return on Investment seriously. I believe that by meeting BPA standards and subsequently undertaking an audit, our advertisers can be confident they are reaching the right targets in a part of the world where it is sometimes hard to tell fact from fiction when it comes to circulation and media data,” says Dianne Sutherland, Owner and Publisher of Petroleum Africa.

“We are pleased to welcome Petroleum Africa to BPA Worldwide with their decision to apply for an audit, said Stuart Wilkinson, Managing Director EMEA, for BPA Worldwide. “The audit constitutes an essential tool for best practice publishers in the region and internationally.”

The magazine and digital media will have 12 months to complete an initial audit.

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About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA audits 2,700+ media properties—including over 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 450+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.