Competing For Share Of European IT Industry Spend In 2010-2011

Nov. 29, 2010 - PRLog -- Summary

"Competing For Share Of European IT Industry Spend In 2010-2011" analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading IT vendors. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Table of Contents

Chapter 1:  Executive Summary
Chapter 2:  Introduction
Heading:  Profile Of Survey Respondents
Chapter 3:  Industry Dynamics
Heading:  Revenue Growth Expectations In The Technology Industry
Heading:  Future Developments In Competitive Structure In The Industry
Heading:  Merger And Acquisition Activity Predictions
Chapter 4:  Technology Market Growth Outlook
Heading:  Regional Growth Forecasts In The Technology Industry By Country
Heading:  Market Growth Forecasts By Industry Sector
Chapter 5:  Threats And Opportunities For The Technology Industry
Heading:  Leading Business Concerns For The Period 2010-2011
Heading:  Key Actions To Overcome Business Threats: Cost Management
Heading:  Key Actions To Overcome Business Threats: Driving Sales
Heading:  Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6:  Technology Industry Supplier Marketing Spend Activity
Heading:  Annual Marketing Budgets: Technology Industry Suppliers
Heading:  Planned Change In Marketing Expenditure Levels: Technology Industry Suppliers
Heading:  Future Investment By Media Channel: Technology Industry Suppliers
Heading:  Supplier's Future Investment In Marketing And Sales Technology
Chapter 7:  Marketing And Sales Behaviors And Strategies In 2010-2011
Heading:  Key Marketing Aims For 2010: Suppliers To The Industry
Heading:  How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading:  Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading:  Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8:  Appendix

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