Meeting Expectations Director of Marketing Recognized by IAEE for Outstanding Achievement in Marketi

Nov. 30, 2010 - PRLog -- Allison Germaneso Dixon, director of marketing for Meeting Expectations, Inc., has received the International Association of Exhibitions and Events™ (IAEE) Individual Award for Outstanding Achievement in Marketing and Sales, Show Management in the annual awards program recognizing professionals who have made outstanding contributions to the exhibitions and events industry. The winners will be honored during Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 7-9 December 2010 in New Orleans, La.

The Outstanding Achievement in Marketing & Sales, Show Management Award recognizes outstanding achievement by show management in marketing and sales activities such as total event revenue and profit, attendance, exhibit space sales, advertising revenue and sponsorship revenue. Merit was based on achievement of defined objectives, including measurable comparable metrics. Germaneso Dixon won in the 50,001-250,000 nsf show size category for the marketing campaign supporting COLLABORATE 10: Technology and Applications Forum for the Oracle Community – OAUG Forum, an education and networking conference for users of Oracle products. The marketing campaign combined traditional and new media to achieve attendance 27% over budget, increased total registration revenue by 70% and increased a key registration category, non-member attendees, by 47%.

For more information about the IAEE Individual Awards, visit www.iaee.com/awards.

About Meeting Expectations
Founded in 1992, Meeting Expectations is a full service global meeting and association management firm headquartered in Atlanta, GA, and is one of Corporate Meetings & Incentives magazine’s Top 25 North American Meeting and Incentive Companies. Meeting management services include budget development, pre-show planning, online-registration, on-site and logistics management, education and program management, speaker and exhibit management, tradeshow management, event marketing, site selection, contract negotiation and technology solutions services. Meeting Expectations is an ASAE accredited association management company,  serving association clients by providing strategic planning and board development, headquarters services, website development and database solutions, membership marketing and management, governance management, meeting management, financial management and much more. For more information, please visit www.meetingexpectations.com or call 404-240-0999.

About IAEE
Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. Visit www.iaee.com for more information.

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Meeting Expectations is a full-service, global provider of certified conference and association services. We create inspired solutions in the realms of meeting management, association management, site selection, registration, technology and marketing.