Audiobahn Returns to the 2011 Consumer Electronics Show

Nov. 30, 2010 - PRLog -- Investech Audio Group, parent company of mobile electronics giant Audiobahn, has announced its appearance at the upcoming 2011 Consumer Electronics Show in Las Vegas. The industry awaits the re-emergence of Audiobahn to CES as they exhibit their latest 2011 collection at booth #706 in north hall of the Las Vegas Convention Center.

CES, the largest technology-related tradeshow, takes place on January 6-9, 2011 at the Las Vegas Convention Center and The Venetian. The event is expected to draw over 120,000 attendees and approximately 2,500 exhibiting companies including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and related products and services.

The entire Audiobahn sales and marketing team will be on hand presenting CES attendees and guests with a glimpse of their new product line-up for 2011. They will meet with existing and prospective business partners to help set their upcoming sales and marketing goals.

“We are thrilled to be back to CES because this is where we belong,” said Nasser Abo Abdo of Investech Audio Group. “The challenge of re-entering the market is exactly what we’re looking for and those in the industry are anticipating big things from Audiobahn. At CES our goal is to sit amongst the competition and reaffirm our stake as the leader in car audio entertainment.”

In addition to the premiere of its new products, Audiobahn’s booth will also provide exclusive dealer specials, exciting sales promotions, marketing and advertising presentations, product sponsorship opportunities, and a spokesmodel appearance by new Bahn Girl, Leonela Waltrick.

Over the years, Audiobahn has placed a tremendous amount of emphasis on four covenants of solid business partnerships: profit, identity, predictability and sell-through. While the performance of its product and design are incredibly important, Audiobahn will place great value on top line sales and bottom line profits for its customers.

“The spirit of Audiobahn has never left and we’ll continue this tradition into 2011 and for many years to come, voiced Audiobahn general manager, Rick Andersen. “The brand is a legend and we are committed to living up to the expectations of all of our dealers, customers, partners and consumers.”

Like in previous years and as they enter a new era, Audiobahn is looking to branch out from simply being known as car audio manufacturer to a lifestyle marketing machine within the automotive aftermarket world. Many exciting marketing and promotional efforts are already in the works leading up to CES.

“Setting the bar high and pushing the limits has always been Audiobahn’s position when it comes to marketing,” said Rainier de Ocampo of RAINDEO | BEAUTIFUL, the marketing agency representing Audiobahn. “The return of Audiobahn in 2011 is not going to be any different. We’ve already secured celebrity and athlete endorsements as well as exciting cross-promotions with some of the biggest and well-known companies in the music, television, sports, movies, radio, toys and clothing industries. The support for Audiobahn as they return into the 12-volt industry has been overwhelming.”

To schedule an appointment with an Audiobahn representative at CES, call 714.452.1476 or email sales@audiobahn.com.

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About Audiobahn

Audiobahn is a worldwide leader of car audio entertainment. Since 1997, Audiobahn continues its commitment to provide innovative car audio technology and award-winning designs. The company manufacturers premiere, high-performance audio equipment for the automotive after-market industry. Audiobahn is headquartered in Buena Park, California and is owned by parent company, Investech Audio Group.

Over the years, Audiobahn has been known just as much for its lifestyle marketing as it has for its line of exceptional car audio products. In addition to single-handedly setting trends and changing the face of mobile entertainment, celebrities and brand ambassadors in music, sports, television, film, music videos, video games and toys have embraced Audiobahn’s dominance.

For more information, visit www.audiobahn.com or follow Audiobahn on Facebook, Twitter and YouTube.