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Follow on Google News | A marketing workshop you MUST attend if you want to stay relevant into the futureThe way we need to market our business is changing, whether we like it or not. Do you have a new marketing plan?
By: Debbie Elicksen 
MC900439798 WHAT: 12:30– 1:30–4: WHERE: Danish Canadian Club 727 – 11 Avenue SW, Calgary WHY: The way we need to market our business is changing, whether we like it or not. Do you have a new marketing plan? We can’t turn on the TV or open an Internet page without being reminded that there is new technology enlisting excited buyers into its realm. New applications of smart phones, iPad, Kindle, and the list goes on, tells us that regardless if we embrace those platforms, they still exist. What it means for businesses is, the age demographics of traditional technology (print newspapers, AM/FM radio, network television news) is significantly older – like grandparents older, and if we want to reach more people 50 and younger, we also need to change. WHAT’S IN IT FOR YOU? WE ARE NOT OUR MARKET That doesn’t mean we have to all run out and buy an iPhone or an iPad, but what it does mean is we need to BE where are target audience is hanging out. However, it isn’t just about showing up and waiting for the iPhone to ring. You need to engage and you need a plan—NOW. The longer you wait, the more the world passes you by. Here are some facts: The ROI is easier to measure It doesn’t cost as much as traditional marketing You control the message You can reach way more people Did you know today’s average gamer is 34 and that a quarter of the gamer population is over 50? (Variety.com) Two-thirds of the top news sites are either pure news aggregators (like Google and Yahoo news) or have a strong aggregation element (like MSNBC or AOL), and the most likely to use a news aggregation service at age 30-49 (57 percent), followed by 50 plus (45 percent). (Internet Search Engine Database) HOW CAN I HELP? I will show you how to stay relevant in today’s marketplace by teaching you low-cost to no-cost innovative ways to market your business. I’ll take away the fear and help you understand the process. I’ll help you plug into the new wave of social media and use it to your advantage, including combining it with traditional methods that let you keep your wallet in tact. NOT KNOWING THIS NOW WILL IMPACT YOUR BUSINESS RELEVANCE IN THE FUTURE Consider this: People who are 30 and younger were raised with Personal computers Video games Cable news Space exploration Front wheel drive and fuel-injected vehicles Star Wars, The Brat Pack (Demi Moore, Kevin Bacon…), MTV, HBO Madonna, Michael Jackson, Queen, glam metal, punk, hair bands If they are not in your target demographic now, the under 30s will soon be. Traditional methods will not reach them. The type of business your in does not matter. How you connect your message does. WORKSHOP DETAILS: What’s your message and who is your demographic? How are you marketing your message? How the world is changing. Building a profile and where to start. Digital marketing is not just about websites: Where you can maximize your exposure–for free Emails Networking and what not to do Social Networking: why and how (and what not to do) Other free things that jumpstart your exposure Public relations Share what you know How to do a viral marketing launch REGISTRATION DETAILS: Thursday, January 13, 2011 Danish Canadian Club 727 – 11 Avenue SW, Calgary TIME: 12:30– 1:30–4: Investment: $75.00 includes lunch $60.00 if you pay before December 24 Christmas gift certificates available Go here to pay via credit card: http://www.freelancepublishing.net/ Or pay by check: Freelance Communications 3220 – 25A Street SW Calgary, Alberta T3E 1Z9 # # # Debbie Elicksen is a fear-buster— As Canada’s Publishing Expert, she has helped make books come true all over North America from working hand-in-hand with authors, through workshops and seminars, or her bestselling book “Self-Publishing 101.” She has authored, edited, ghosted, and project managed over 100 books, including nine of her own. Debbie was also a professional sports writer and covered the National Hockey League for over 20 years for several publications and sports services. She helps organizations polish their professionalism through improving their communication skills and helping them stay relevant with their target client/audience. If someone needs help with creating a book, improving the communication skills of their staff, or positioning their organization or product to under 40s, Debbie hopes you’ll think of her first. End
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