TheBump.com's Carley Roney & “The Baby Bump” Book on The “Your Book Is Your Hook!" Show

Dec. 13, 2010 - PRLog -- NEW YORK, NY (December 14th – December 20th, 2010): Rusty Shelton, the President and CEO of Shelton Interactive, will talk with radio personality and host Jennifer S. Wilkov about digital campaigns for book launches to attract the literary media.

Mr. Shelton will also discuss the changes we are seeing with the way that media members look for sources online and how authors can take advantage of these. He will also share three tips for the most essential elements an author should include in a successful campaign.


Carley Roney, Editor-In-Chief of The Knot, Inc. and the popular websites TheKnot.com, TheNest.com and TheBump.com, will discuss with radio personality and host Jennifer S. Wilkov why she and her editors at TheBump.com wrote the new book called The Baby Bump: 100s of Secrets for Surviving Those 9 Long Months.

Ms. Roney will also talk about how she got this book published with Chronicle Books, what distinguishes it from other books about first-time pregnancies and how she and her editors are using this book as their hook to attract more first-time Moms to TheBump.com community website. As the author of sixteen books in conjunction with her three wildly successful community websites, she will also share insights for authors about what she wish she had known when she wrote and published her first book.

Host Jennifer S. Wilkov will discuss why building an online community website can lead to a stronger, more successful platform for your book on and offline during her Education Corner segment on the show.

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The “Your Book Is Your Hook!” Radio Show airs weekly on Tuesdays at 9:00am on the WomensRadio Network at WomensRadio.com and is syndicated on Live365.com. The “Your Book Is Your Hook!” show was created to provide the opportunity to go behind the books and discover the process from thought to sales of how other authors have succeeded in getting published and how they use their book as their hook with someone who is successful in this field and experiencing the same journey herself.  Listeners also find out about industry professionals and resources to help them as a writer and author with their book projects so they can write, market, publish and make money with their books.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer, the creator of the trademarked “From Thought to Sales In 90 Days” book process and a book business consultant for other authors and writers. Her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting published are vital parts of the experience of the show.  The show has left guests wanting to come back for more.

Some of Ms. Wilkov’s most prominent guests include Dominique Raccah (Publisher of Sourcebooks & Co-Chair of the Book Industry Study Group), Larry Goldbetter (President of the National Writers Union), Julia Cameron (International Bestselling Author), Victoria Moran (Oprah-featured Author of ten books including an international bestseller), Suzy Welch (3-time NY Times Bestselling Author & Keynote Speaker at the WBENC 2010 Annual Conference), Brunonia Barry (NY Times Bestselling Multiple Award-Winning Fiction Novelist), Carla Neggers (NY Times Bestselling Romance Suspense Author), Deborah Brody (Executive Editor of Harlequin’s Nonfiction Program), Katharine Sands (Literary Agent with Sarah Jane Freymann Agency & Author), Peter Rubie (CEO & Literary Agent of Fine Print Literary Management & Author), Jennifer DeChiara (Literary Agent & President of Jennifer DeChiara Literary Agency), Michael Larsen & Elizabeth Pomada (Literary Agents at Larsen-Pomada Literary Agency and hosts of the San Francisco Writers Conference), Beth Werner (Director of Sales & Marketing at Kirkus Media including Kirkus Reviews and Kirkus Discoveries), Joel Comm (4-time NY Times Bestselling Author and new media innovator), Mari Smith (former President of the International Social Media Association, author and dubbed “The Pied Piper of Online Media” by FastCompany.com), Ken Corday (Author and Executive Producer of NBC’s Daytime Drama “Days of Our Lives”), Kathy Kinney (Co-Author, Actress well-known as Mimi Bobeck from the “The Drew Carey Show”), Jill Shure (2002 Ben Franklin Award winner for Popular Fiction and the Publisher of Syntax Books), Jan McInnis (comedienne, author, professional speaker & humor writer who has written for the Tonight Show monologues) and other industry professionals including Hollywood producers, publicists, ghostwriters, social media experts, authors in various genres and many more. Photos and more information www.yourbookisyourhook.com.

Women’s Online Media and Education Network (W.O.M.E.N.) began with a very large mission: to give women (and other lesser hear voices) the opportunity to have a much larger voice over a great geographic area.  Today, W.O.M.E.N. publishes WomensRadio.com, a rich streaming content site; WomensCalendar.org, the largest listing of women’s events internationally and nationally; the WR Channel; WRMusicReview.com, and AudioAcrobat.com, a sensational tool anyone can use to produce and/or publish streaming audio, video and podcasts anywhere on the web.

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Your Book Is Your Hook! is a full service consulting practice that serves authors, writers and wannabes as well as the entire book publishing industry with its endeavors. Best known for Its popular weekly radio show, robust blog, trainings and advice.

Through the popular radio show named after her practice, "Your Book Is Your Hook!", which can be heard every Tuesday morning at 9:00am on WomensRadio.com, and the accompanying show blog at YourBookIsYourHook.com/blog, Jennifer S. Wilkov brings her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting it published to loyal listeners each week.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer who focuses on supporting writers with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book.