Special Finance Leads Are A Very Important For the Success Of US Car Dealerships!

Dec. 30, 2010 - PRLog -- Why are special finance leads so important for car dealers? Well first of all, a good special finance lead program is absolutely VITAL to a dealerships bottom line. Finding a reliable auto finance lead source that generates good quality exclusive sub prime leads is probably the best way for a dealership to spend their advertising dollar!

Look at it this way... If a car dealership places a full page ad in the local Sunday newspaper it is never guaranteed that they are going to sell one car. Not to mention a full page ad in a Sunday newspaper can cost as much as $10,000 for just one day! If a dealership decided to spend just $5,000 on special finance leads at around $20 per lead they would expect to get around 250 prospects to sell cars to. With an average closing ratio of just 8%, they can expect to sell around 20 cars conservatively. With the average gross per car around $3,500, a dealership can expect a return of around $70,000 on their $5,000 investment! Now that is a great return on their marketing dollar! It’s almost like trading $5,000 for $70,000.
To Get Top Quality Special Finance Leads Call 1866.227.5668 or Visit:
http://www.KarLoans.com/special_finance_leads.html

The bottom line is special finance lead generation is one of the most measurable forms of advertising a car dealership can do. The only way a car dealer can fail is if their staff does not call the leads right away and work the leads the way they should be worked! The most important part of running a successful lead program is a having a good follow up system, and working the leads to their fullest potential.

Most dealerships don't understand that even if they don't sell a car to a prospect right away, by having the customers information in your CRM and building your list of prospects month after month, after a few months you will have hundreds and eventually thousands of local prospects in you system that know who you are. You can continually and legally market to these people through email marketing, direct mail, or just following up by phone once a month to see if they are ready to buy! By working your leads the right way you can bring you’re closing ratios as high as 35%! This is usually unheard of in the special finance business because whenever a lead cannot be sold, most dealers just never look at it again!
To Get Info on Great Credit Hotline Vanity Numbers Call 1866.227.5668 or Visit:
http://www.KarLoans.com/special_finance_leads.html

There are many companies today that offer great auto loan lead services. The most popular car loan lead services are Pay Per Lead Services and Toll Free Credit Hotline services. Pay per lead services basically do what they say. You purchase real time auto finance leads on a per lead basis. Many companies offer guaranteed credit score leads which in my eyes is just a gimmick. What they do is ask the customer to guesstimate their credit score from a list of 4 or 5 choices. Usually people exaggerate and when you thing you are buying leads with 620 scores or more, you usually get 590 scores or less. I believe you should stick to the basics and just get real time internet generated auto loan leads.
To Get Top Quality Auto Finance Leads Call 1866.227.5668 or Visit: http://www.KarLoans.com/special_finance_leads.html

The other service that is great for dealerships that are looking to generate very high quality leads and is a true MUST have for any car dealer is a 24 hour credit hotline. You can get a license to use a toll free vanity number like 1800.Uwork.Udrive or 1866.Mr.Auto.Loan that can help brand your dealership and create excellent brand name recognition to your special finance prospects. There are services that use an automated system where the customer waits for prompts and speaks all the answers after the tone or there are Live Operator services that are routed directly to a live BDC center that will take your customers Information and send it directly to your dealerships CRM system for follow up. The absolute best way is the live operator service. People usually don’t want to speak to an annoying robotic voice!

Some dealerships have a regular toll free number that is very hard to remember and it rings directly to their dealership which is also NOT good because the people answering the phones are usually not trained to take a 30 second application over the phone. They usually speak to the prospect and after a few minutes probably hang up and never get their information or speak to them again! Also a call center answers calls when your dealership is closed, 24 hours a day 7 days a week! That is the correct way of running a credit hotline! If you need more info on generating special finance leads you can contact a company like DealerPartner.com that can guide you in the right direction. You can call them at 1866.227.5668 and press 1 for Sales.

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