AITO Assured – the new logo that offers consumers financial protection and confidence for holidays

Jan. 5, 2011 - PRLog -- Travellers should look for the AITO Assured logo to ensure their holiday is protected

The Association of Independent Tour Operators (AITO) has introduced its new financial protection logo which is set to become the symbol for travellers seeking quality, expertise and, above all, peace of mind when booking a holiday.

The organisation is widely recognised for its rock-solid financial protection that is well in excess of the legal requirements and far superior to that offered by many travel companies.  AITO encourages travellers to make it their 2011 resolution to seek complete financial protection when booking their holiday so neither their holiday nor their money is in jeopardy via unprotected tour operators, flights booked directly with airlines or DIY packages. The best way to ensure this protection is to seek out the AITO Assured logo and book with confidence.

When consumers buy any holidays through an AITO member, they are protected.  AITO tour operators offer full protection whether it’s an air-inclusive, rail, self-drive or coach holiday or even the popular accommodation-only option. As has been seen in recent weeks with the snow chaos, if components are bought separately and/or direct from the supplier, travellers might well be on their own when trouble looms. Having a tour operator to deal with your booking in the event of complex travel problems is exactly what makes the AITO Assured promise so relevant.

Derek Moore, AITO Chairman, comments: “With snow, strikes and volcanic ash issues over the past 12 months demonstrating the value of booking with a tour operator, it makes sense for travellers to have a recognisable and trusted logo to seek when booking a holiday. AITO Assured is likely to become the industry gold standard for protection and quality and will reinforce AITO’s credentials as the organisation that puts its customers first.”

For the first time AITO members will be allocated a unique membership number which demonstrates to consumers that they are bona fide and meet the strict regulations of membership. The tick on the right hand side reinforces the positive and solid attributes of members and that fact that booking an AITO holiday is the right decision for travellers to make.


Note for Editors:  AITO has over 140 specialist tour operators within its membership, jointly carrying over one million passengers annually.

Press:  For more information on AITO, please see www.aito.com.  To interview Derek Moore or Kate Kenward, please contact Ian Bradley at Travel PR on 020 8891 4440 (or i.bradley@travelpr.co.uk).

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Travel PR is one of the leading travel PR agencies in the UK with over 30 clients covering trade associations, hotels, tour operators and tourist boards.