Mobile Phone Medical App Sales Hit $84.1 million by End of 2010

Jan. 14, 2011 - PRLog -- According to the report “The Worldwide Market for Mobile Medical Apps” available at http://www.piribo.com/publications/medical_devices/worldwide_market_mobile_medical_apps.html the growing number of healthcare professionals utilising mobile phone medical applications in everyday business activities is contributing to rapid growth in this nascent market segment. Although much smaller than other popular mobile app segments, mobile medical apps are slowly gaining market share as revenues are expected to more than double in 2010 over 2009.

The market for mobile medical apps was worth about $41 million in 2009, which translates to about 1.5% of the total mobile app market, and the report says 2010 sales will come in at $84.1 million. Medical apps compete for market share with very large and popular app categories such as gaming, entertainment, social networking, and navigation. Despite the higher price tag for most medical apps (averaging $15 per app), the number of downloads fall short—keeping medical apps on the lower end of revenues in comparison to other categories.

However, the use of smartphones has been rapidly expanding in the healthcare industry, since they provide a range of programs, convenience and efficiency that can’t be achieved with traditional computers and pocket drug references. It was estimated that in 2004, around 25% of practicing physicians in the U.S. used a PDA or smartphone. This increased to approximately 35-40% in 2008. By 2010, more than 50% of physicians are using smartphones or PDAs on a regular basis for everyday treatment activity.

Smartphone applications can be developed for numerous types of processes including education, health management, data management, health information, and other workflow processes. There are literally hundreds of thousands of apps available for smartphones users. For example, the Apple App Store offers more than 250,000 apps for its users. Within specific categories like health management, some smartphone providers offer up to 2,000 apps. These help monitor heart rates, manage diabetes, record exercise schedules, and link with larger computer systems for managing health records.

The report “The Worldwide Market for Mobile Medical Apps” is available from Piribo at:
http://www.piribo.com/publications/medical_devices/worldw...

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About Piribo.
Piribo http:www.piribo.com is the source for information products concerning the global biotechnology and pharmaceutical industries. Here you can browse and buy thousands of business information studies, market reports and books.