Rightrack Launches EasyResearch Pro - India's First Web-2.0 Business Research Tool.

Jan. 15, 2011 - PRLog -- Rightrack, a Chennai based  marketing research solutions provider has  launched   ‘EasyResearchPro’ a  ‘Do-It-Yourself’ (DIY) tool that is going to revolutionize the way  organizations interact with people to gather information, insights and feedback.
EasyResearchPro uses “dialogue method” to communicate with people and extract information from them. The Social media style of participant interaction aided by multimedia streaming makes the information gathering process interesting and lively when compared to typical online surveys that lack the human touch.
Moderated discussions, In-depth interviews, Surveys, Tests, Polls, Brainstorming sessions etc., can be conducted among respondents with this versatile tool. The notable features include a facility to showcase audio visual stimulants to provoke the thoughts of people, Accessibility from anywhere–anytime through internet and Synchronous & Asynchronous participation options.
“EasyResearchPro-MR” and “EasyResearchPro-HR” are the two variants offered by Rightrack to marketing and HR functionaries in India. EasyResearchPro-MR  happens to be  India’s first online hybrid marketing research tool that handles both qualitative and quantitative research. It helps organizations execute own marketing research projects and generate reports immediately. EasyResearchPro-HR can be used for conducting individual and group interactions, Employee surveys, Assessments, Reviews, Evaluations and Skill tests.
These smart solutions are offered to potential users as Software as a Service (SaaS) with professional service support and flexible pricing options.

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Rightrack, is a young, web-2.0 business research solutions provider based in Chennai. Manned by a team of experienced marketing research and IT professionals, Rightrack offers easy and economical Do-IT- Yourself online business Research solutions