High-flying AITO Agents refresh and rebrand with new ‘kitemark’ logo

Jan. 17, 2011 - PRLog -- The new image was unveiled at AITO Agents’ 10th annual Domestic Conference at the weekend (15-16 January), where the group celebrated its 15th anniversary, and helps to ensure AITO Agents remain at the forefront of the retail travel industry for the next 15 years.

The contemporary logo features a tick as affirmation of the quality holidays, assurance and reliable service clients receive when booking with AITO Agents. With 130 members, AITO Agents represent some of the UK’s finest travel agencies and offer consumers the largest selection of independent specialist products in the UK. Besides appearing in agents’ literature, on their websites and in marketing activities, the logo will be used in a new annual membership window sticker scheme, where a year-dated sticker must be put on display to reassure customers they are visiting a signed-up member of AITO Specialist Travel Agents.

Oliver Broad, AITO Agents’ Chairman, comments: “AITO Agents are highly regarded across the travel industry and the logo, which acts as our very own ‘kitemark’, is a vital part of agents’ membership which will add great value to their own brands. The future of the association is about promoting the core values that set us apart from others and our positive rebranding makes this clear to all.”

AITO Agents’ move follows the recent introduction of AITO Assured, the new financial protection logo for the AITO operators group. AITO Agents typically sell holidays from the huge range offered by AITO operators, which all come with complete financial peace of mind.

AITO Agents’ Domestic Conference, sponsored by the Spanish Tourist Office, was held at Barcelo Walton Hall & Hotel, a luxury venue set in 65-acres of scenic Warwickshire countryside to celebrate the event’s 10th year.

With plenty of experts in the travel industry, who should you trust to give an honest insight into the current market? AITO Specialist Travel Agents (www.aitoagents.com) represent 130 of the leading independent travel agencies in the UK – all fully independent, and all in the front line of the travel industry.

For more information on the 130 AITO Specialist Travel Agents, their specialities and their locations, visit www.aitoagents.com or call 020 8744 9271.

Ends - 17  January 2011

Press:  For more information on AITO Specialist Travel Agents, please call Rob Looker or Ian Bradley on 020 8891 4440 or email r.looker@travelpr.co.uk.

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Travel PR is one of the leading travel PR agencies in the UK with over 30 clients covering trade associations, hotels, tour operators and tourist boards.