AdPearance, Inc. Co-Founder David Steinberg Speaks at 2011 Association of American Law Schools

Jan. 18, 2011 - PRLog -- David Steinberg, Co-Founder of AdPearance, Inc., a digital marketing agency and one of the national leaders in social media marketing and strategy, was chosen guest speaker at the 2011 Association of American Law Schools Annual Meeting held in San Francisco, Calif. on January 6. The four-day conference focused on topics such as excellence in classroom teaching, importance of faculty scholarship, and value of academic freedom and diversity. With more than 3,500 attendees, it is the largest law gathering in the world.

Steinberg, addressed the growing relevance of social media platforms in connecting with target audiences of universities and higher education think tanks. Titled “Social Media: An Opportunity for Higher Education,” the presentation highlighted the rising power of social media as a resource for academic institutions to recruit qualified applicants, engage current students and foster long-term relationships with alumni.

“Social media in and of itself is not enough to make profits for organizations,” said Steinberg. “To be successful, companies need to optimize these tools using human analysis, make the necessary adjustments and innovate new platforms to integrate the power of public discussion with tangible, measurable results.”

Currently, more than ninety-percent of students visit social networks, with about sixty-percent logging in daily. For higher education professionals to tap into this pool of consumers, the key to success is a two-step equation: engage and compel. The aim is to engage the key audience with authentic communication then compel action with a clear value proposition. With a unified social presence, higher education leaders can increase enrollment for activities and galvanize donors.

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AdPearance, Inc. is a Portland-based digital marketing agency specializing in paid search, search engine optimization, local search, social media marketing, email marketing and Web site design and development.