pureHEALTH pureSPORT launches! Personal training and sport specific training in Brighton and Hove

Jan. 20, 2011 - PRLog -- pureHEALTH pureSPORT are a new personal training and sport specific strength and conditioning company in Brighton and Hove. They operate out of their very own private gym, which is well equipped to cater for everybody's health and fitness needs, from fat loss to strength and power, from flexibility to balance and coordination, they'll achieve your fitness goals.

One of the biggest beliefs at pureHEALTH pureSPORT is that fitness should be fun and that a healthy lifestyle should be enjoyed. I'm sure you've heard someone say that "dieting is such hard work" or that they've spent loads of money on fad diets or dieting pills that work for a while but don't last. The fact is that there is a simple formula that we tend to ignore when thinking about losing weight; if you decrease your calorie intake and increase your calorie expenditure, you will lose weight. There are a few guidelines but that is basically it. The biggest problem with this is that people are "scared" of exercise, but what if that exercise was fun? What if you enjoyed working out? And when you start to see the weight fall off, how would you feel? Would you be unhappy or would you be encouraged to keep going?

At pureHEATH pureSPORT they take the time to get to know you, figure out what you enjoy in your day to day life and how to apply that to fitness. If you love playing with kids, then they'll give you games to play with your kids that will be a great workout at the same time. If you don't like running, then why run? Fitness should be enjoyed, so start enjoying it!

Whilst catering for general health and fitness needs, pureHEALTH pureSPORT also specialise in sport specific strength and conditioning. With over 7 years experience in coaching a variety sports and an entirely functional approach to training, founder Matt Dickens realised that the importance of sport specific training needed to be highlighted. "There are so many aspiring athletes out there who get a lot of coaching in their sport, but when it comes to the gym, they don't have a clue. In fact it is often found that many amateur athletes will be working out in ways that could be detrimental to the strengths and fitness they need for their sport. This is why I want to educate and train people in ways that will actually improve their performance."

At pureHEALTH pureSPORT, sport is just another passion. They analyse match statistics, and tailor make programmes specific to a wide variety of sports. They already work with some top athletes including a team GB sprinter and a UK top ten surfer, as well MMA fighters and footballers. They run the strength and conditioning programme at Hove RFC (London 1 rugby union), who's captain Glenn Rankin has gone on record to say that the work has been "invaluable on both an individual and team basis" and they're now preparing the pre-season schedule for Sussex Merlins' upcoming London and South rugby league campaign.

If you're interested in finding out more about the services that pureHEALTH pureSPORT have to offer, then take a look at their website at http://purehealthpuresport.co.uk/ and get in touch with Matt to arrange your first session.

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About pureHEALTH pureSPORT.

Based in Brighton, pureHEALTH pureSPORT offer the ultimate service in personal training and sport specific strength and conditioning, at affordable prices.

We're extremely passionate about what we do and strive to make every personal training session as fun as possible. We also believe entirely in functional training, whether related to your sport or just your lifestyle, we'll tailor make a package that benefits you and achieves your goals.