The Actor’s (short) Guide To Personal Branding Helps Aspiring Actors Compete In Film & Tv Market

Jan. 31, 2011 - PRLog -- Aspiring actors dream of obtaining film and television roles that will skyrocket their career or, at the very least, earn them a steady paycheck for doing what they love to do. But “as it is with any another profession, making it as an actor takes a great deal of self-marketing, promotion and brand development,” says Sayo Ogundiran-Martin, author of The Actor’s (Short) Guide to Personal Branding: Through The Lens of Film’s Most Iconic Characters (42 pp., Martin Media Company Publishing, 2011, http://www.alchemistintraining.com/actorsbrandingguide). She adds, “now, more than ever, the television and film industries are tightening their belts. Its important for actors to understand the landscape that they are working in and prepare themselves with a game plan and a shining brand that can compete.”

As a media consultant, Sayo Martin has worked with Fortune 500 companies, entrepreneurs, and industry professionals in diverse industries including entertainment and technology. Her clients describe her as “energetic” and “smart,” and consider her niche and customized approach to consulting and strategic planning to be one of the best. The Actor’s (Short) Guide to Personal Branding is part of her efforts to provide actors and industry professionals with customized branding and marketing tools to help them succeed in their careers.

The Actor’s (Short) Guide to Personal Branding begins at the fundamental level of branding (identifying who you are) and briefly but comprehensively covers key steps for actors to begin understanding their industry, competitors and network, setting strategic goals and crafting (or refining) a tactical game plan. What makes the guide a must-read for actors:  

•   “Workbook-DIY” approach – each chapter contains exercises that help actors develop their brand identity and a plan to set and achieve their goals

•   Examples of Iconic Film Brands – from Yoda to Rocky, the book showcases and briefly analyzes the brands of well-known film characters to aid actors in visualizing key attributes of a successful brand

•   Brevity and Cost-Free – although the text is short, its packed with free branding and marketing tools just for actors. And best of all, its completely free!

“I hear more stories about actors getting their first break through connections and being at the right place at the right time, but really what that is, is marketing – understanding who you are, your industry’s landscape, and setting hard goals and crafting the soft-sell to get you there. This book lays that process out,” explains Mrs. Martin in response to why the book is needed.  
While there are few books on the market that provide a guide to marketing and branding, Mrs. Martin is taking the concept and focusing solely on actors – the career of many of her clients. She would like to eventually expand the book into a larger guide with more examples and exercises and hopefully, publish the text in print.    
While most actors are concerned with bettering their craft, as they should be, Mrs. Martin argues that marketing makes up a large percentage of what it takes to get there. “Being an actor is tough. Competition is fierce and rejection can be brutal. While this handbook can’t ensure that you’ll get the gig, it makes certain that aspiring actors know and work the key steps in capitalizing on the opportunities right in front of them.”

About Martin Media Company, LLC.
Martin Media Company, LLC (MMC) is a professional multimedia company specializing in location sound, audio post-production, brand development and publishing. Martin Media has worked with top companies, filmmakers and celebrities in the field of entertainment, fashion, consumer goods, and advertising.

About Sayo Ogundiran-Martin
Sayo Ogundiran-Martin is a professional writer and has worked with global companies and industry professionals in the areas of brand planning, public relations, online marketing and market research. She currently works as a Media Consultant for Dow Jones & Company, Inc. She earned a bachelors degree in Communications from New York University and a masters in Creative Writing from San Jose State University. She is also an active technology writer and burgeoning fiction and screenwriter.  She currently resides in Los Angeles, CA. Follow her at Alchemist in Training www.alchemistintraining.com and on Twitter: @sayomartin.

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Martin Media Company, LLC (MMC) is a professional multimedia company specializing in location sound, audio post-production, brand development and publishing. Alchemist in Training is the publishing division of Martin Media Company.