Social Media as a Marketing Strategy for Business Shifts from Maybe to a Must: Start Blogging Now

Feb. 3, 2011 - PRLog -- Have you ever heard the saying “Work harder and not smarter?” There is no better example to describe what this means than how effective social media as a marketing strategy can leverage a business’s manpower and visibility online while incurring minimal cost for advertising.

Just as people go to Match.com or eHarmony to find the perfect mate, businesses can get paired up with the perfect customers by having a profile that consumers with like interest can follow.  For example a company that has a blog or fan page can begin to build a rapport with consumers prior to doing business and has the potential to build a larger captive audience than they could attract by simply making cold calls or sending out mailers which are not as targeted.  

Blogging may sound easy and inexpensive to start for a business, but how does a business develop an effective blog? If you are trying to figure out the social media trend that everyone’s talking about, be sure to attend the Beyond Social 101’s Blah Blah Blogging Bootcamp put on by Talk Social Networking (a division of Virtual Partner, LLC) and Girls in Tech (Columbus Chapter).

Both organizations have teamed up on a singular mission to put on a conference that highlights some of the industry’s top bloggers in the Mid-West region, to teach you the basics to get started with your own business blog, as well as empower, educate, and elevate the status of women in technological field. This jam packed weekend will also include a Meet and Tweet Networking Launch event for the newly formed chapter of Girls in Tech, a performance from sultry songstress and jazz pianist Melissa Behring, breakout sessions, pre-conference sessions and more.

Beyond Social 101’s Blogging Bootcamp will take place in Columbus, OH February 26th, 2011 at Tech Columbus, which is the Blogging Bootcamp venue sponsor, located at 1275 Kinnear Road. Pre-conference sessions and the Meet & Tweet Launch event are scheduled for Friday, February 25th (and are included with registration). Pre-Registration has already begun so if you are able to take advantage of this opportunity, be sure not to let it pass you by. Get trained by some of the best in the social media business and learn tips on how to monetize your blog. For more information, registration and more about Talk Social Networking and Girls in Tech, please visit http://beyondsocial101.com.

The Blogging Bootcamp Conference is sponsored by Talk Social Networking, LLC (a division of Virtual Partner LLC), The Marketing D.I.N.E.R., All Things Marketing, Social Media Club- Columbus, National Association of W.O.M.E.N., AM Spirit Business Connections, BlogHer, and TechColumbus, the conference venue sponsor.

For information on how to become a sponsor or conference volunteer call Tiffany Odutoye at 800-991-7538 x205