Qualex Consulting Services releases Double Down On Your Data, Second Edition

March 22, 2011 - PRLog -- Qualex Consulting Services, Inc. announces the publication of Clive Pearson's Double Down On Your Data Second Edition. After the successful publication of the book's first edition, Pearson, a twenty-year veteran of the software industry, has written a second edition that offers more detailed explanation about how marketing affects the always challenging and fast movie casino industry. Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino yet it is often taken for granted. Double Down On Your Data explains the latest developments in the fascinating casino industry, including:
-- Creating demand for your casino;
-- Streamlining the marketing process;
-- Creating accurate predictive modeling campaigns;
-- Mobile-lizing your marketing campaigns;
-- Improving table games revenue management;
-- Exploiting the marketing potential inherent in social networking sites;
-- Courting the highly valuable Asian gambler.

The book is available for purchase at lulu.com -- http://www.lulu.com/product/hardcover/double-down-on-your....

Qualex Consulting Services, Inc. is a woman and minority owned, and has been designated as a small business by the GSA. Qualex provides mobile solutions and business analytics integration services for gaming and hospitality, telecommunications, governments, the financial services, insurance, energy, pharmaceutical, manufacturing, retail and healthcare industries. An award-winning software solutions company, whose partners include SAS, Teradata, Genesys, Intel and HP, Qualex is headquartered in Miami, Florida, and has several offices in many other countries. Qualex has over two decades worth of experience integrating BI software solutions. Quality is our top priority. For more information, please visit www.qlx.com.

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Qualex Consulting Services, Inc. is a social media and software consulting company whose consultants have worked in a wide variety of industries, including telecommunications, casinos, financial services, insurance, health care, manufacturing, retail and oil and gas.