XYIENCE Team Athlete Jon “Bones” Jones Wins UFC Light Heavyweight Champion Title

March 22, 2011 - PRLog -- LAS VEGAS — XYIENCE is celebrating the victory of its brand ambassador Jon “Bones” Jones, who claimed the UFC’s light heavyweight title on Saturday, March 19 during UFC 128, held at Newark’s Prudential Center.  

Jones’ victory over Marcio “Shogun” Rua by TKO in round three of the five round title fight makes him the youngest titleholder in the history of the UFC. Jones is also the only current titleholder on XYIENCE’s team of mixed martial arts (MMA) fighters. XYIENCE, maker of Xenergy, the official energy drink of the UFC, signed Jones in late 2010.

“XYIENCE congratulates Jon on an impressive performance and a well-deserved win,” says Jessica Hughes, XYIENCE’s marketing director who oversees its team of brand ambassadors. “Jon has all the qualities of a champion,” adds Hughes. “He’s a gracious and naturally gifted athlete with an innovative fighting style. He has this seemingly limitless youthful energy that’s balanced by the focus and poise of a seasoned MMA veteran,” says Hughes.

Jones grew up in Endicott, N.Y., and comes from a family of gifted athletes that includes his older brother Arthur, a defensive end for the Baltimore Ravens, and his younger brother Chandler, a defensive end for Syracuse University’s Orange. Jones is also a former collegiate wrestler for Iowa Central Community College in Fort Dodge.  

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.