A Message For All LAME Dancehall/Reggae Producers and More!

March 30, 2011 - PRLog -- (Kingston - Jamaica)  This music called Dancehall is endangered.  It is endangered because some Producers of Dancehall beats have not done their homework as it relates to the genesis of the music.  Many who call themselves producers are ignorant to what is Reggae or oblivious to what constitutes an authentic Reggae song and how Reggae music's offspring Dancehall came about. It is a lesson that has not passed the attention of other nationalities, as one has only to listen to the beats created by some European Producers. Their interpretation of the authentic Reggae beat sounds as if it had been taken from a book. Whilst locally some producers seem not to care about what lies within the covers of this book: our own Reggae/Dancehall Bible. Hence the ‘rubbish’ many of them create and label as “Dancehall.”

This practice has serious implications, some of which have already transitioned into reality.  The music is losing its identity and this is happening at a time when sales have drastically declined for Reggae and Dancehall music worldwide.  As a result, the local industry is suffering from the repercussions and it will only be a matter of time before some of these very producers have to resort to probably, ‘planting corn.’  Well, planting in general is not a bad task, but as it relates to the music, message is simple: “What you reap is what you sow.”

It is indeed a good suggestion that those who wish to excel in the field, should first get the facts and then get busy.  There are some who seem to believe that things have changed, but in response I say, ‘though things have changed, they still remain the same.’  

Some producers lack creativity and believe that if they mix/fuse two popular beats, that they are actually creating a ‘new sound.’ Well I am sorry to say that there is nothing new about it. I want to therefore challenge these producers to put on their thinking caps and create Dancehall beats that have never been made before; yet having all the components of an authentic Dancehall rhythm. I challenge you to reinvent the whole Dancehall sound if possible, without the fusing of a popular Hip-Hop beat with a Reggae/Dancehall beat, then turn around and tell well thinking persons that it is NEW!

Easi B’s UK Number 1 Hit and How He Got Started!
In the early part of his music career, Easi B started singing on local sound-systems and performing at talent concerts.  He later joined the Survivors band as the lead singer and began developing a dedicated and passionate fan base.  He was given the name “Easy B” by his fellow band members, because of his easy-going/laid back personality; the spelling was changed in 2003 to “Easi B” to distinguish him from other artists with similar names.

Easi B achieved a definitive accolade in his music career in 2002 when his single ‘Blackman’s History’ on the Potential label became a hit in the UK.  The song held the number one spot for six weeks on the Choice FM top 20 reggae chart and reached number three on the Echoes reggae chart. His now latest single is called ‘Buss Now’ and depicts the evolution of Easi’s musical career.    The song is an expression of how badly Easi B wanted his independence and relates to the eventuality of forming his own Yumojah Label.  The lyrics is also motivational for the individual looking for a breakthrough; words from the chorus like “mama don’t worry yourself, buss you boy buss now” reverberates the sub-conscious mind to the point of creating a play back effect. For more information on Easi B check out his Facebook page

Bits ‘n’ Pieces!  Mad Sam looks forward to shooting new videos. Two music video’s will be shot by UPD’s Creative Director, Robert J. Escandon responsible for shooting his Spinning Around video click; (http://www.youtube.com/watch?v=ksVq0sErtew).



TWEETS! @sevadmusichouse text the number 20 to 444-2442 to vote for Sevad’s hit single, “ADDICTED” on the E-Strip’s ‘HITLIST’ TV show on CVM

‘A thought for today’
“If a man has a talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed.  If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded, and won a satisfaction and a triumph few men ever know.” -Thomas Wolfe

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Booking an Artiste: http://www.youtube.com/watch?v=nVGpd0-m1aM

That's it folks remember we bring you this information every week and it’s credible! You can rely on us to keep you updated with the latest chart movement of all the artistes we represent.

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NEW IMAGE PROMOTIONS is designed to help Reggae and Dancehall artistes gather press coverage, build an audience and market their music until they generate grass root excitement.