Aqua-Chem, Inc. Launches Enhanced Website Reflecting Global Brand Positioning

March 31, 2011 - PRLog -- Aqua-Chem, Inc., a complete water purification solutions provider, today announced the relaunch of its corporate website, providing customers with enhanced product information and customer support services.  And within a few weeks the website will be available in eight languages to communicate directly with our customers that we serve around the world.

David Gensterblum, President & CEO of Aqua-Chem (http://www.aqua-chem.com/), said, “Our new website reflects two important things:  First, our leadership in water purification solutions for any industry that depends on clean water to solutions.  Second, our ability to provide hands-on customer support in more than 100 countries around the world after the sale and installation is a key focus of our company.”

Aqua-Chem has been a leader in water purification technologies for more than 70 years, serving the offshore oil and gas (http://www.aqua-chem.com/content/offshore-oil-gas), military (http://www.aqua-chem.com/content/military), pharmaceutical and biotech, beverage, commercial marine and industrial markets.  In the last 8 years alone, Aqua-Chem has launched more than two dozen new products, including increasingly large vapor compression systems, reverse-osmosis water purifiers, pretreatment and sanitary process distribution systems, waste heat plate type evaporators, vacuum vapor compression units and titanium and copper-nickel heat exchangers.

Over the last two years, the company has also expanded its product offerings through strategic acquisitions of its Matrix and Specific Equipment divisions – supporting both marine and land applications for mission-critical clean water – and more recently in the industrial water treatment market through its latest acquisition of Enviro-Solutions, LLC.

Aqua-Chem’s new website features:

 •Global Brand Positioning, with geo-targeting and geo-support in eight languages.
 •Complete focus on developing and innovating customized solutions for our customers.  
 •More in-depth and vast explanation of product lines and resources.
 •More intuitive site flow and navigation designed to better serve Aqua-Chem’s target markets.
 •Video capabilities that showcase the company and its products and services.
 •Easy access to the company's portfolio of brands.

The launch of Aqua-Chem’s new website is just the beginning in a number of planned marketing activities that will build brand awareness, raise the company’s market profile in terms of product offerings, capabilities, and service, and communicate directly with customers.

The website developer used by Aqua-Chem is Digital Media Graphix, a new media-centric production company consisting of designers, media developers and programmers.

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Founded in 1940, Aqua-Chem is a leading solutions provider in evaporation and reverse osmosis technologies and water pretreatment equipment, with a full array of engineering, manufacturing, installation, training and maintenance services. The company serves the needs of customers in the following major markets: offshore oil and gas, military, pharmaceutical/bio tech, beverage, commercial marine and micro-utilities/land based. Aqua-Chem participates in the water, power and waste treatment and offshore water & fluid handling markets through its Matrix and Specific Equipment divisions and in the industrial water treatment market through Aqua-Chem Industrial Division. Based in Knoxville, TN, Aqua-Chem sells its products in more than 100 countries around the world.

Aqua-Chem is a portfolio company of Altus Capital Partners, Inc., an investment firm specializing in middle market manufacturing companies based in the U.S.