March 31, 2011 -
PRLog -- I might not be a professional writer or anything but I do know about marketing and do it for a living. I have successfully done it for myself as a Realtor and now a founder and president of an internet marketing company. I do things very different and make what ever I do famous. Let me explain. This will be my first lesson and explanation of many for FREE even if you do not hire me or someone else to help you not only better understand marketing and how to make it go viral but do it yourself if you wish ideas, and they work! First off my name is Mike Luchen and I was ranked in the top 1% in the world for selling real estate, which I did for Coldwell Banker in Westchester County New York. I averaged about 150 listings a year with a sell rate of 70-100 Sold Transactions per year. I probably after many years realized that I probably did not love real estate but understood not only how to market myself, but how to market others in my pursuit to sell their home or rent it for that matter. I loved being in the spotlight and how did I do that “Marketing”
Let me tell you a few things I learned over my life of sales. 1. Marketing yourself and your clients is like a lease payment on a car. If you are paying someone else to do it or even doing it yourself you must have that expense for as long as you have a service or product available and are in business. I have bought a few cars in my life and realized I get tired of them after 2 years and want another. After buying them and wanting a new one after about 2 years you lose money, so I felt leasing one and returning it after 2 years was my best option. I did not look at a lease as if I was losing money, I looked at it as an expense that I will just have as long as I drive. Now of course you don;t have to drive a Mercedes you can drive a Honda. hat will be the difference in your payment but it is your choice of course. It’s like health insurance. You have a payment every month, although you do not use it every month so in sense you are spending money you don’t use but on the day you use it you will be so glad you had it. Marketing in different because you will use it everyday for the rest of you life as long as you are in business and have a product or service you offer. Now lets assume you never marketed yourself for now. It takes about 3-4 months of the bulk of your marketing for it to really work with someone who knows what they are doing, most of the work done in that time is alot, than after that time it becomes a maintenance period where you just must maintain the marketing you have done. The internet is called the world-wide web for a reason like a spider web where you create the inner lining and expand, that’s what it is all about. The internet is like a super highway and I am sure you heard the term it is a numbers game. Lets look at Google briefly. Google places 10 listings per page with the top ten listings on page 1. I am not talking about Google ad words, which i do not believe in, I am talking about getting on page one generically for FREE because Google spiders liked you and your website. Yes Google chooses information and websites that they feel is important, so even if you have the nicest website out there who cares if the public does not know it exists. Even if you make page 1 on Google and Your website is there, doesn’t your competition exist there as well? Well since Google or any search engine for that matter choose the top 10 best for page 1 for free, how do you brand yourself on page 1 and build up a good perception of your business, so even if your competition has a listing or two that you still dominate page 1 with not only your website but press releases from major well-known sites and videos. Well since the internet is a superhighway and search engines only place 10 top listings per page, you flood the internet with good and valuable information. What do I mean? well lets say I placed good info about you 1 million sources of it for example, what are the chances of out of the million Google was to choose 1 of it for that matter 2, 3, 4 or even 5. So not only your website was there but under that some major press releases and videos of you and your competition held a few other spots you are building great perception and comfortable online even before you meet your client or customer, even before talking. That is the first step in your marketing campaign. Even in your maintenance period leaving pieces of info about you everyday, yes every day 7 days a week including weekends you are on your way to stardom but you must choose areas that Google already loves and picks up frequently. There are many I have discovered over the last 10 years of doing this. I will blog about many ways to grow your business really quick over time and post them here. This was just a brief lesson on how to do it. These are not my opinions as I use them over and over for myself and many clients that hire me. They Work Guaranteed!
For more info you can contact Mike Luchen of Extreme Marketing and Consulting at 914-316-9486 or check out my website Visit
http://www.Social-Marketing-NY.com For More Details
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Westchester County New York Internet Online Marketing, Advertising and Publicity with Mike Luchen of Extreme Marketing and Consulting. Take your business to levels you did not think were ever possible!
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