Top Search Engine, Could Bing Overtake Google in 2012?

April 12, 2011 - PRLog -- Top Search Engine, Could Bing Overtake Google in 2012?

Google might still be the leading search engine in the U.S. by a large margin, but over the last six months, searches powered by Microsoft Bing are increasing at an impressive rate. So impressive, in fact, that if the trend line continues, there will be a real contest between Bing and Google next year — and Bing may just come out on top.

According to the latest data from Experian Hitwise, Google was responsible for 64.42% of searches in the U.S. in March, 2011. Bing-powered search — which includes both search.yahoo.com and bing.com — accounted for 30% of U.S. searches.

The fact that Bing has crossed the 30% mark in the U.S. is significant in and of itself. Looking back through Experian Hitwise’s archives underscores the tremendous amount of growth for Bing-powered search. The rate of growth appears to be increasing.

Last October, Experian Hitwise reported that Google controlled 72.15% of the U.S. search market for September, 2010. Bing powered search accounted for 23.64%. In the last six months, Bing’s market share in the U.S. is up to 30%. Moreover, Bing.com, which represented just 10% of searches in September 2010, represented 14.32% of searches in March, 2011.

Google still clearly leads Bing more than 2 to 1. But when you consider that that ratio was 3 to 1 last fall, the gap appears to be closing. Bing is growing by five or six percent each month, whereas Google is losing two to three percent.
So what would happen if that trend continued?

We decided to graph out the answer to that question. In this scenario, Google drops 3% of its market share each month, while Bing gains 5% each month. Of course, this assumes sustained growth and sustained losses on the parts of both search engines. In a volatile market, it is extremely unlikely that we’ll see these exact numbers over the next year.
But if you do assume a constant trajectory, Bing will overtake Google in less than a year — January 2012, to be precise.
Read More: http://www.batteryfast.co.uk/battery-technology/top-searc...

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